Canon Young Photographer Series

Client brief: Create a series of content pieces primarily targeted at young aspiring photographers, that guide them on how to become professionals in various photographic fields and genres including travel and wedding photography. Creative Response: I proposed to the client to shift the focus from a photography genre-focused to telling more authentic and important visual stories from the perspective of photography as a means to deal with, talk about and connect with peers about the shared passions and concerns of a youth audience. We paired up young, up-and-coming photographers who were vocal about social causes on social media with veteran visual storytellers, to create a series of films about the very passions that drove these photographers to pick up a camera in the first place, exchanging tricks of the trade on how they engage their respective audiences and how they spread awareness of the issues that are close to their heart, creating imagery in themes and a visual language that is representative of their world view - such as gender representation in fashion, the environment and landscape photography, minimalism & conscious travel, and an alternative, bohemian wedding. https://www.canon.co.uk/pro/stories/young-photographer-landscape/ https://www.canon.co.uk/pro/stories/starting-out-travel-photography-career/ https://www.canon.co.uk/pro/stories/young-photographer-wedding/ https://www.canon.co.uk/pro/stories/young-photographer-fashion/

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