FIFA WWC 2019

Client Brief: Produce and publish in real time, fresh, distinct social content that celebrates the FIFA WWC players and teams to increase engagement and inspire existing and new fans in social media, leveraging existing assets. My response: I wanted to capture the excitement and strength of the FIFA WWC players and boldness at the heart of #daretoshine FIFA WWC campaign hashtag, with daily content across FIFA's social channels, produced from portrait and match photography, and employing a consistent visual aesthetic that thematically connects each piece of content. The creative treatment was a 'scrapbook' effect, reminiscent of black and white photocopy and newspaper imagery, which was remixed with the graphic, neon block colours, and using an animated transitional device, expressed in different types of content to reflect the different teams and games that were playing on a specific day. view.ceros.com/getty-images-services/fifa-wwc2019