Canon UK Instameets

The highlight of my career so far would certainly be being Account Manager and Events Manager for Canon UK through their influencer outreach program called 'Instameets'.
While managing the Canon account at IPG Mediabrands, I was responsible for conceptualising and pitching these events to the client, facilitating the entire management from scouting venues through to legal agreements and event marketing.
An essential part of this was also developing the relationships with influencers around the UK who would come and create incredible earned media for Canon on their Instagram profiles.