Natalie Lane

Lead Creative Strategist

Mid Level
London, United Kingdom
Locked Pro Plan feature


About me

I am an Australian social media specialist based in London, specialised in creative, strategy and video production. Through working for clients such as Canon, L’Oréal, HP, Google and Coca Coca, I’ve worked to deliver engaging campaigns to international audiences. I have experience in simultaneously managing multiple clients and overseeing their digital content delivery, a proven track record in contributing to win new business, as well as an ambition to enrich the online presence of the clients I work for.

Locked Pro Plan feature


  • Social Media
  • Abobe Creative Suite
  • Production/project Management
  • Content
  • Paid Media
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Advanced Copywriting
  • Account Admin
  • Creative Leader
  • Video

Companies I’ve worked with

  • Stylus Media Group

    Stylus Media Group

    • Non Creative Industries
  • Zone


    • Publishing
  • Vidsy


    • Advertising
  • IPG Mediabrands

    IPG Mediabrands

    • Marketing & PR

Work history


Lead Creative Strategist


Jul 2018
  • London, United Kingdom
  • Full Time
  • Strategising the production of creative mobile video at scale, through Vidsy’s creator network, for clients including L’Oreal, Unilever, Facebook and more.


Sep 2017 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Various


Content Manager


Aug 2016 - Sep 2017
  • London, United Kingdom
  • Freelance
  • - Creative - Copywriter - Photographer - Design / Video Editor - Paid Media Client highlights: Karen Millen, Argos, Manchester United, Lexus Europe, Virgin Money, Grosvenor Casinos and Hive (British Gas). As Content Manager, I was responsible for managing and delivering to client briefs for BAU and campaign content. I planned the creative concepts and brief the design team on asset creation and work with junior writers on content plans. I was also extensively hands-on in design and video editing using Photoshop and Premiere Pro, as well as regularly copywriting for all clients. In my role I was responsible for paid media planning and management, on-set photography, data analysis, reporting and a creative resource for any new business.


Social Media Specialist

IPG Mediabrands

Sep 2015 - Aug 2016
  • London, United Kingdom
  • Freelance
  • Canon - Account Lead / Events Manager Flower Council of Holland - Account Manager Disney Store / Disney Studios - Photographer Mizkan (Haywards and Sarsons's) - Social Account Manager / Community Manager - Responsible for management of day-to-day requirements of content creation/ideation, community and resource allocation of client campaigns. - Pitching, planning and management of monthly client events; liaising with influencers, talent and bloggers. - Building of social media strategies / community engagement plan for clients to ensure the activities align with the overall marketing strategies. - Team photographer and designer to create bespoke content for clients - Oversight of campaign KPIs to uphold the quality and insights of the summary reports to clients on regular engagement performance. - Maximisation of synergies between paid and other media channels (affiliates, display, lead generation, PPC & SEO)


Community Manager


Sep 2014 - Oct 2015
  • London, United Kingdom
  • Freelance
  • I've worked for the following clients at Zone: Coca-Coca: Coke, Diet Coke, Fanta, Oasis - Content creation for Coca Cola's social channels, including Twitter, Instagram and Facebook. - Formulated a strong TOV that resonates with the local GB community. - Social listening through tools such as Netbase and Brandwatch. - Ad hoc reporting, including monthly competitor decks to report back to the editorial department. - Weekly liaison with MediaCom around paid strategy. - Production of editorial articles for Coke Zone website. - Management of content via CMS. - Worked closely alongside strategy team on research and insights to develop content that would resonate with various communities. Coca Cola campaigns involved in: Share a Coke Coca Cola Life launch Diet Coke and itvBe collaboration Fanta Halloween Tesco: Beauty, Brand, GM, Eat Happy Project - Management of the Tesco Online Beauty Consultations project. - Relationship management of the nine bloggers in the beauty team. - Weekly reporting based on Google Analytics and Brandwatch insights. - Content creation for Twitter, Instagram, Pinterest, Facebook and Google+. - Creating weekly briefs for Tesco's CSC team for community outreach, to drive site conversions. - Independent research/insights decks to bolster campaign pitches. Nike Foundation - Girl Effect - Community management of the @GirlEffect social channels - Daily site updates for - Daily, agile content creation on news stories supporting Girl Effect movement - Weekly consultation with the design team to create bespoke assets - KPI tracking through Google Analytics - Social listening - Working closely alongside the Senior Editor for these deliverables Ramon Bilbao Wine I independently worked for this client over Christmas as a temporary agency project, which in turn became a permanent client for the agency, off the back of the campaign results. Other: Save The Children (#Action2015 campaign), Maersk and The Glenlivet.


Social Media Coordinator


Dec 2013 - Jun 2014
  • Brisbane City, Australia
  • Freelance
  • Bmag is Brisbane’s largest lifestyle publication, based both in print and online. It has a combined readership of over 500,000. In my time at bmag, I increased the company’s Facebook likes by fivefold, the Instagram following by sevenfold and Twitter following by more than tenfold. My role included: • Sourcing/researching of audience-relevant news, lifestyle information, and entertainment for application to online content
 • Daily production process: Photoshop, WordPress (CMS) and SEO measures.
 • Coordination and content creation for social media platforms: Facebook, Twitter, Pinterest, Google+ and Instagram.
 • Monitoring of Google Analytics, particularly social channels and network referrals), as well as Facebook Insights data. • Utilisation of Facebook Ad Manager for Facebook ad campaigns/sponsored stories.
 • Interviewing of various celebrities and personalities.
 • Photography for editorial content and social media platforms
 • Working alongside production and sales team to achieve outcomes
 • Regular sub-editing of copy.
 • Basic training of sales team on social media objectives
 • Training of interns and new staff members
 • Regular attendance of networking events



Bachelor of Journalism

Bond University

Jan 2012 - Dec 2013
  • Gold Coast, Australia
  • Dean's Scholarship for Journalism Major in Social Media



Facebook Storyteller Awards 2019


  • Best Direct Response Story - Facebook Storyteller Awards, Cannes 2019