J20 Facebook Case Study: Find your Mojo

  • Natalie Lane

Full Facebook Case Study here: https://www.facebook.com/business/success/j20 As Creative Lead at Vidsy, I spearheaded a brand awareness campaign for J20, where we set out to create memorable made-for-mobile video ads to capture audience attention during the busy pre-Christmas period. Instead of creating a one-size-fits-all ad, we harnessed Vidsy's global creator network to a suite of optimised content - and consequently achieved a 3-point increase in ad recall, as well as a 36% decrease in cost per 10-second view.