L’Oréal Botanicals x Pinterest: Creative Spotlight

  • Natalie Lane

Full Pinterest Case Study here: https://business.pinterest.com/en/blog/creative-spotlight-loreal-paris-uk-botanicals-fresh-care At Vidsy, I lead a team to develop mobile-optimised video ads tailored to Botanicals Fresh Care’s objectives and following Pinterest’s creative best practices. Working only with print ads, we transformed them into something truly special to appeal to Pinterest shoppers. In just over two weeks, Botanicals saw the campaign view rate increase by 4x.