CARABAO ENERGY DRINK LAUNCH

Carabao Energy Drink today announces the launch of a brand new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’. In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy will see the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and forms the basis of a holistic campaign for the brand across press, digital, outdoor, experiential, mobile, PR and social media.