Highly self-motivated, I pride myself on my entrepreneurial spirit and attention to detail. My interest in the industry is driven by a fascination in people and how communications can be used to effect positive change.Locked Pro Plan feature
Managing the fast turnaround delivery of multi-disciplinary projects for a range of clients including NBC Universal, a new to market energy drinks brand and SKY content. Responsibilities including scoping initial projects, through to collaboration with strategic and creative heads, production (photography shoots) to delivery of extensive global media schedules, through to post campaign analysis.
As a senior account director I worked hand-in-hand with Strategic and Creative directors, leading a multi- disciplined team to deliver fully integrated campaigns on the BMW accounts’ key projects. I devised and implemented agency processes to react to the rapid growth of the accounts team; on the BMW account from a core team of 5 to 16. In addition, leading a 360 campaign covering all disciplines from TV, OOH, DOOH, print, digital and radio to deliver their biggest car launch of 2015.
Tasked to set up and manage the creative, design and editorial departments of this start-up agency. Helped to grow the department from creative directors and copywriters to include an editorial and design department, as well as recruiting freelance talent to work on project basis, and mentoring an assistant. Collaborated with Blue Marine Foundation, activating its key initiatives for 2014, including delivering a proposal to No. 10 and the continued promotion of The End of The Line documentary.
Facilitated online and social media communications for various philanthropic projects, art initiatives, and the Florida-based artists’ residency programme. As lead internal communications contact, I li- aised with consultants and senior influential art contacts to guard and promote the RRF mission in all comms.
Oversaw the launch of Nokia’s largest Global comms campaign – working across TV, print, OOH and digital media. Led the UK launch event that took over London’s embankment with a Deadmau5 gig and 4D projection mapping onto the Milbank tower.
Managed the strategic and executional development of digital campaigns for 3 Purina brands – across digital, social and mobile channels.
Managed the digital activation for Cornetto’s 2011 pan-European campaign. Part of the winning pitch team for two brands within the Arla Foods portfolio.
Managed global FMCG projects for Unilever as well as pan-European client, Electrolux. Involved in the strategic thinking for several activation campaigns including an ATL campaign. Financial responsibilities included client budget maintenance, forecasting and billing.