The social-content series that announced Carabao's multi-million pound sponsorship with Chelsea FC.
Sometimes the simplest of ideas are the most effective... we put the product centre-stage and leveraged the unique talent of Chelsea FC and created an engaging and fun video content series where the stars took aim at the cans!
Hosted on Carabao's social channels, re-shared by Chelsea and boosted with paid media spend viewer figures exceeded the multi-million mark, and blew our set KPIs away for engagement.
Talent included most stars from the title-winning Chelsea FC season in 16-17, Diego Costa, Hazard, Willian, Cahill and lots more.
Companies
W Communications
- Marketing & PR
Chelsea FC
- Non Creative Industries
