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A curious creative.
Unique role within the agency, tailor-made to harness my social experiencing whilst enhancing my creative skill set to meet the growing demand for content sitting between the PR and social team. - Creative // Shepherd between client and production units, managing deadlines for asset deliveries, acting as creative inspiration for the client, applying a social-first lens to all content - being aware of platform nuances (knowing the difference between 16:9 and 1:1), managing in-house design team for project-specific briefs - Social-first content creation // Belstaff, Levi's, Everyman Cinema, Breyers Ice Cream and more - New business pitching // The biggest names in Gaming, Sports, Fashion and Food - Account management // Onboarding new client wins in the social team, presenting feedback on creative briefs to clients, day-to-day client-facing on key accounts - Strategy // Executing annual social plans for clients - Data // One of two agency leads in crunching data taken from social listening and applying it to new biz pitching and our existing portfolio of clients - Consultancy // Delivering speeches on social media to client staff and creating training documents for social media novices
Keeping my writing sharp in my spare time... for Flickering Myth, Live for Film and filmjuice.com I review the latest cinema releases that are imminent to the nations big screens. Often liaising with PR's regarding screenings and exemplifying my creative flair through writing, i'm able to produce copy that's engaging to a pop culture audience. My reviews are seen by an audience of approx. 2.5 million unique browsers per month. I'm on After Nyne's roster as a writer after my experience of working in comms within the art world. Again, to keep my writing sharp and continually write about a part of culture that i'm passionate about. Threeandin.com was work experience where I wrote about the latest transfer speculation, tactics and match reviews.
Headhunted for a specific role working in social media for fashion and sports clients; Levi's UK, Levi's Nordics and Carabao Energy. My greatest achievement in the role was increasing all metrics in 2017 - growth, engagement and CTR - across all accounts. As well as this, I worked full-time and remotely from Stockholm for four months during the summer proving my capability to work independently. I became the day-to-day lead on the account and advanced my skillset with campaign-specific content creation and in-depth reporting using a variety of analytical tools. Some details on the account: - Daily posting and scheduling across channels - Being aware of global assets and image usage rights - Being aware of regional nuances between the UK and Nordic region - Community management and moderation - acting as an online link between customer services and consumer, maintaining brand sentiment - Weekly, monthly, yearly reporting - Sysomos, Fanpage Karma, Similar Web and more - Project lead on the Levi's Music Project with Skepta, Everything Everything and Mist Carabao Energy - A newly launched energy drink challenger brand, the Thai-based company have shaped themselves to be an inclusive football brand - aided by their global partnership with Chelsea FC, Reading FC and their upcoming sponsorship of the EFL Cup as of the 17/18 season. Some details on the account: - Creating content plans on newly-started social channels. Within 4 months we achieved organic growth on Twitter from 0 to 18k followers and the Facebook account from 0 to 34k likes - Regularly liaising with Carabao partners, Chelsea FC, Reading FC, The FA, 90min - Responsible for match ticket giveaways for every Chelsea FC and Reading FC home game - Collaborating with graphic designers to create assets - Content idea generation - Being aware of client-related footballing news, including transfers, match results and stats, women's football and wider current affairs
Variety of freelance PR positions during the summer of '16. Clients included Muller Rice, Optimum Nutrition, Monster (audio). For the publicist role clients included Warner Bros., Studiocanal. I directly contributed to the launch of the following films: - The Beatles: Eight Days a Week premiere - Empire Live - Idris Elba's 100 Streets - The Girl With all the Gifts
Curzon PR is an International PR agency, in which I have taken the role as the sole media relations for our arts and consumer clients. I’m also acting in a supporting role to a Junior Account Manager and have excelled in my critical and creative thinking in regards to PR. Curzon PR is giving me great scope to expand my experience at a rapid rate. Some of the many projects I’ve worked on so far include: - ArtBahrain, an inaugural art fair in the middle east - securing global top-tier arts coverage - Good Earth, India’s leading textiles and interiors design house – single-handedly exposed the brand to top-tier UK interiors and consumer press whilst working with the external PR team from the London V&A museum - HYPER JAPAN, London’s one-stop shop for J-culture – helping them publicise their Christmas Market event by preparing an effective and measured strategy, selling-in to music, food and consumer press along with guest list management - The Inner Circle, an elite London-centric dating app – Given full creative license to gain coverage in tech and consumer press and attending event nights Duties include and are not limited to: - Media liaison, selling-in and achieving coverage with top-tier press - Press release distribution and creation - Copywriting and proofreading - Leading a team of junior AE’s and interns, and travelling abroad to train new PR AE's - Representing Curzon PR at press events and press guest list management Top-tier coverage achieved has included BBC, Business Insider, ELLE Décor, Forbes, The Guardian, London Evening Standard, Metal Hammer, Metro, The Mirror, Moncole, The Sunday Times, Tatler, Techworld, Town and Country and many more.
Moving to a major player in the Fashion Lifestyle PR field, Coffin on Cake representing huge clients in menswear and womenswear - something relatable to my personal passions. I have started at the Shoreditch based firm with a crash-course in Fashion PR to sharpen my skills to suit the industry of Fashion and develop relationships with stylists, editors and fellow PR's. Within my short time here I have developed even further, with CoC throwing me head first into:- - Pitching for new business - Managing all stock send-outs (using courier services) and showrooms - Extensive use of Photoshop while attaining media clippings - Learning the process to develop an effective pitch and tone when selling-in to journalists, stylists and editors
Joined Big Cat Group as a full-time PR intern. Specialising in niche areas of PR along with aspects of marketing. Over the duration on a three month period I gained an invaluable insight into working within an agency environment and further enhanced my PR skill-set with tasks such as:- - Compiling client specific media lists - with the use of Gorkana etc. - Creative brainstorming - Enhancing my copywriting skills for Press Releases and blog creation - Having full control of social media channels (and learning social analytics for all mainstream channels) - Selling in to journalists and editors, developing relationships The prime reason for this step in my career is to capitalise on all previous experience I have and progress it via a reputable in-house media agency alongside continual efforts to network in the relevant industry.
Voluntary work to help vulnerable members of community in Birmingham by supporting fellow Hub Leaders in the PR, Marketing and Communications of our Birmingham settlement. I was responsible for all social media activity as well PR work, recruitment and other marketing work as well as assisting with food pick-ups and fundraising activity. My entrepreneurial skills gained from my earlier venture with Tap-a-Cab has allowed me to take on this role and further progress my skills as well as helping people in my community.
Responsible for ALL creative and marketing aspects for the business. During the development of the business my job duties included: • The design of the company website – along with implementing the development process with the client • Conducting client meetings and evaluating risk, advantages/disadvantages from each one • Negotiating price strategies • The creation and maintenance of Tap-a-Cab’s Facebook, Twitter and LinkedIn page whilst continually updating the website blog • Logo creation – Using Adobe Photoshop • Creating a database for an online – e-mail – marketing campaign, and also creating newsletters – using MailChimp • Starting a telemarketing campaign and successfully negotiating a 75% discount in monthly price with a market leader • Ongoing client liaising to ensure we got the best possible service and to tackle any problems that arose from our campaigns • Design of company business cards • Strategically planning and forecasting marketing campaigns with Westfield Malls, Showcase Cinemas and Student Union • Solely responsible in the arrangement for myself to feature in the local newspaper (Express and Star) to help create a PR buzz upon the launch of the app. • Responsible for the ‘keep me updated’ function on the website to create a database and direct market of people for any latest news • Responsible for the inclusion of the ‘promo code’ function on the app • Fine-tuned the appearance of the app pre-completion • Being in constant communication with my partners and evaluating risk and strategy as a team
Diverse media course that enabled me to explore and evaluate cultural behavior through study and theory. Some of my most memorable modules included - - Consumerism and Gentrification - Post-Modernism - Money and happiness (Philosophy) - DJ and Music Cultures - Journalism - Urban Regeneration Dissertation - The Effects of Social Networking and Blogging on Pop Cult