Care Outlook re-brand, web development and recruitment campaign

Care Outlook are a home care agency who work with local authorities and carers to look after people in their own homes. I worked with a digital agency to define their new branding including EVP, website and social channels. The brief was to build awareness and an online community of carers to drive recruitment to CO through content led marketing.

Report

Skills

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://4614373.fs1.hubspotusercontent-na1.net/hubfs/4614373/Final%20Care%20Outlook%20Brand%20Video.mp4\"},\"properties\":\"~project~project~attributes~blocks~4~attributes~xMedia~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/embed-blocks/205683\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/205683/relationships/x-media\",\"related\":\"v1/embed-blocks/205683/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://4614373.fs1.hubspotusercontent-na1.net/hubfs/4614373/Final%20Care%20Outlook%20Brand%20Video.mp4\"}},\"xMedia\":\"~project~project~attributes~blocks~4~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"2418008\",\"attributes\":{\"size\":1,\"createdAt\":1668078182,\"updatedAt\":1668078182,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"5615185\",\"attributes\":{\"filename\":\"5615185/eguide-facebook-ad3.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":2596665,\"width\":1920,\"height\":1080,\"createdAt\":1668078031,\"updatedAt\":1668078031,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/5615185\"},\"properties\":\"~project~project~attributes~blocks~5~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/2418008\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~5~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~5~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"1103396\",\"attributes\":{\"size\":1,\"createdAt\":1552395181,\"updatedAt\":1552395181,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"1997426\",\"attributes\":{\"filename\":\"1997426/remotefcv2dl.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":98786,\"width\":640,\"height\":334,\"createdAt\":1552394811,\"updatedAt\":1552394811,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/1997426\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/1103396\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~6~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/294459\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/294459/relationships/invites\",\"related\":\"v1/projects/294459/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/294459/relationships/owner-page\",\"related\":\"v1/projects/294459/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/294459/relationships/owner-user\",\"related\":\"v1/projects/294459/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"426939\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/294459/relationships/owner-roles\",\"related\":\"v1/projects/294459/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/294459/relationships/page-collaborators\",\"related\":\"v1/projects/294459/page-collaborators\"},\"data\":[]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/294459/relationships/user-collaborators-summary\",\"related\":\"v1/projects/294459/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"563873\"},{\"type\":\"users\",\"id\":\"943022\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/294459/relationships/side-hustle-skill\",\"related\":\"v1/projects/294459/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/294459/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/294459/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/294459/relationships/x-likes\",\"related\":\"v1/projects/294459/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/294459/relationships/x-in-lists\",\"related\":\"v1/projects/294459/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Care Outlook re-brand, web development and recruitment campaign\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";