Challenge
The cider market is pretty saturated and Carling is known to make beers. How can we launch the new Carling addition and get cider lovers to embrace it?
Creative Idea
A TV ad that made a splash, and on its second year of running was banned creating a bigger splash
Success
The US TV Show Mythbusters broadcast an episode on Discovery Channel that tries and replicates the apple bobbing stunt from the ‘crazy’ commercial.
Beeing a Tim Burton super fan, was more than qualified to create a spooky online film for Carling for the occasion.
We contributed a fair few executions for Carling’s outdoor poster and print campaign as well as a tactical poster for Gravity’s win at the Oscars and a number of cross-dressing pints for Carling’s facebook page.