Steph Rohr

Steph Rohr

Senior Art Director / Creative DirectorLondon, United Kingdom
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Steph Rohr

Steph Rohr

Senior Art Director / Creative DirectorLondon, United Kingdom
About me
An Award-winning Creative with over 10 years of experience in entertainment,
services and high street British & European brands. As a Senior Art Director with experience as a Creative Director, I’m responsible for strategic thinking and the development of creative campaigns. Recently, I’ve specialised in branded content & digital campaigns; a bridge between editorial and traditional advertising. An approach that builds real connections with audiences by helping brands connect with people on a deeper level; through storytelling. I have a real passion for the creative process as well as the production side of bringing big ideas to life.
Projects
  • Eurotunnel branded content campaign: Ham & Jam
    Eurotunnel branded content campaign: Ham & JamA branded-content piece from a Eurotunnel film series that harnesses the emotional power of the fraternal Anglo-French connection.
  • Seafish Branded content Campaign
    Seafish Branded content CampaignAn emotional branded-content film through the perspective of a Father & Son, highlighting the importance of Sea presentation.
  • Black label project
    Black label projectA project to re-connect Carling with their rich heritage within British culture.
  • ITV x CARLING World Cup idents
    ITV x CARLING World Cup identsThe World Cup gave us the opportunity to explore the Carling Characters.
  • Crusha campaign
    Crusha campaignA new strategy and visual world see animated TV ads engage both kids & parents.
  • Tetley x ITV sponsorship with Movie time together
    Tetley x ITV sponsorship with Movie time togetherA series of idents showing the Tetley Tea Folks playing with classic movies references while enjoying a lovely cup of tea.
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Projects credited in
  • The Carling Black Label Project
    The Carling Black Label ProjectTo celebrate Carling's place at the heart of modern British culture we created the Carling Black Label Project: A one-off event to mark Carling's patronage of music, festivals and gig venues by pairing two British electronic groups - Underworld and Gorgon City - and recording their performances of Cowgirl live to vinyl at Abbey Road Studios. An extremely rare and electrifying live music experience.
Work history
    CLICKON Media logo
    CLICKON Media logo
    Creative DirectorCLICKON Media
     - London, United KingdomFull Time
    Lead pitches, present ideas & campaigns, direct the creative department and collaborate with Studio on film production. • Development of creative strategies • Implementation of creative strategy into creative executions • Direction, mentoring and managing creatives, designers, AD & CW • Development docu-film series & campaigns for digital branded content • Development OOH, print, digital & social campaigns • Strategy, conception, scriptwriting, art direction & copywriting • Collaboration with prod, producers, editors & directors • Clients: Eurotunnel, RedBull TV, Asda, Seafish and General Tire
    C
    C
    Creative Art DirectorCDM London
     - London, United KingdomFull Time
    Directed campaigns in Health where regulatory constraints created numerous challenges, that required highly creative solutions. • Development campaigns on small budgets • Strategic thinking for existing clients and pitches • Implementation of creative strategy into creative executions • Direction of creatives, designers, editors, artworkers & photographers • Conception, scriptwriting, design, strategy, art direction & copywriting • Collaboration with Strategists & Accounts • Clients: NHS, Johnson&Johnson, Merck, Pfizer, GSK and Novartis
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Skills
  • Print Design
  • Art Direction
  • Drawing
  • Digital
  • Mixed Media
  • Design
  • Pen Ink
  • Illustrator
  • Indesign
  • Photoshop
  • Social Media
  • Abobe Creative Suite
  • Scamps
  • Creative Conceptualisation
  • Outdoor Campaigns
  • Strategic Thinker
  • Content
  • Advertising Content
  • Advertising Concepts
  • Client Presentation
  • Business Pitching
  • Branded Content
  • Branded Documentary
  • Digital Advertising
  • Digital Agency
  • Strategy Development
  • Strategic Thinking
  • Digital Strategy
  • Pitch Development
  • Pitching
  • Client Pitching
  • Presentations
  • Copywiting
  • Script Development
  • Video Scriptwriting
  • Storytelling
  • 360 Campaigns
  • Creative Direction
  • Creative Art Direction
Education
    W
    W
    Watford Ad course: Post Graduate art direction and copywriting courseWest Hertfordshire College
     - Watford, United Kingdom
    Conceptualisation Strategic thinking Art direction Copywriting
    E
    E
    Degree in Arts and Advertising, with distinction 2 :1 ECV Paris
     - Paris, France
    Advertising, design and illustration.
Awards
    D
    D
    Nomination Best Agency/Client CollaborationDigiday Content Marketing Awards
    Eurotunnel Le Shuttle _ HAM & JAM
    D
    D
    Nomination Most Innovative Use of ContentDigiday Content Marketing Awards
    Eurotunnel Le Shuttle _ HAM & JAM
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