Seafish Branded content Campaign
An emotional branded-content film through the perspective of a Father & Son, highlighting the importance of Sea presentation.
Challenge
Seafish is a governmental body established to support the UK seafood industry. Their research showed that Millennials were eating lower amounts of fish because they are concerned about sustainability.
Creative Solution
We created an emotional film through the perspective of a Father & Son, who come from a long line (no pun intended) of fishermen. The film highlights their passion for fishing, the lengths they go in search of a catch, and how preservation of the sea, is integral to the preservation of their way of life.
Success
Campaign and a more episodes being rolled out end of 2020…
Skills
- Client Pitching
- Digital Strategy
- Strategy Development
- Pitch Development
- Digital Advertising
- Branded Content
- Branded Documentary
- Business Pitching
- Digital Agency
- Pitching
- Presentations
- Client Presentation
- Advertising Content
- Advertising Concepts
- Creative Conceptualisation
- Social Media
- Digital
- Strategic Thinker
- Strategic Thinking
- Art Direction