Tetley x ITV sponsorship with Movie time together
A series of idents showing the Tetley Tea Folks playing with classic movies references while enjoying a lovely cup of tea.
Challenge
A partnership between ITV Movie time and Tetley had to keep the charm of the Yorkshire duo and excite families to watch films on ITV, while making sure we never infringed on the rigid movies copyright.
Creative Solution
A series of entertaining idents putting families in a mood for a classic movie by subverting their favourite films.
Success
Teafolk idents have seen a 50% increase in performance.