Eurotunnel branded content campaign: Ham & Jam
A branded-content piece from a Eurotunnel film series that harnesses the emotional power of the fraternal Anglo-French connection.
Challenge
When Britons were asked how they would choose to travel to France, Eurotunnel came in fourth.
Creative Solution
To grow Le Shuttle’s brand awareness, we put Eurotunnel at the heart of the conversation. The 75th D-Day anniversary was a moment to commemorate a turning point in European history. Through an emotional and incredible story of wartime bravery, we presented the ease of travelling to hidden gems in Northern Europe, elevating the brand to the physical link that strengthens European Brotherhood.
Success
750K views across all digital platform
37% brand uplift
4339 facebook reactions
98% were positive
Nomination Best Native Advertising - Digiday Awards
Nomination Most innovative Content - Digiday Awards
TESTIMONIAL
“There are some projects and campaigns that you know will stay with you throughout your career – some haunting you with a decision you made, or disastrously unlucky timing, and others that remind you how wonderful it feels when things all click. Ham & Jam will always sit in that second category for me.”
— Jae Hopkins, Marketing & Sales Director