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Mattie Bennett will need to approve that you worked on “CARLY RAE JEPSEN | BRAEKING NEWS! ” before we add you as a collaborator.

CARLY RAE JEPSEN | BRAEKING NEWS!

A mechanic which let users trick their friends by creating a fake clickbait headline and URL which redirected to a video loop of I Really Like You.

Project Tags

  • digital marketing
  • guerilla marketing
  • creative
  • creative marketing
  • music
  • music marketing
  • campaign
  • fake news
  • clickbait
  • bait and switch

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