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CARLY RAE JEPSEN | BRAEKING NEWS!

A mechanic which let users trick their friends by creating a fake clickbait headline and URL which redirected to a video loop of I Really Like You.

Credits

Mattie Bennett

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  • Creative Marketing & New Business Development
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Project Tags

  • digital marketing
  • guerilla marketing
  • creative
  • creative marketing
  • music
  • music marketing
  • campaign
  • fake news
  • clickbait
  • bait and switch

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