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A mechanic which let users trick their friends by creating a fake clickbait headline and URL which redirected to a video loop of I Really Like You.

Team Credits

Mattie Bennett

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ConnectConnect
  • Creative Marketing Mind
  •  

Syd Lawrence

  • Message
ConnectConnect
  • Co-founder
  •  

Companies

  • U

    Universal Music

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    Project Tags

    • digitalmarketing
    • guerillamarketing
    • creative
    • creativemarketing
    • music
    • musicmarketing
    • campaign
    • fakenews
    • clickbait
    • baitandswitch

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    Mattie Bennett
    Creative Marketing Mind
    Syd Lawrence
    Co-founder