CARPENTE brand + webcopy

When creative studio ABOUD + ABOUD rebranded Notting Hill-based architecture and interior design practice CAPS Architects as CARPENTE, they brought me on board to work on copy for the firm’s new website. I spent time with the practice’s founder and principal, Christophe Carpente, to better understand the new brand positioning and work on getting the language right to express who they are as a practice and articulate their unique approach. I also interviewed Christophe about each of the projects to be featured on the new website (also designed and project-managed by ABOUD + ABOUD) and wrote new project overviews. www.carpentearchitecture.com Client: CARPENTE Art direction and design: ABOUD + ABOUD Copywriting: Gavin Lucas