Casumo is a Swedish unorthodox online casino brand that is new and different from traditional online casinos. Through data analysis we uncovered an untapped audience in the north of England and Scotland who were regular, passionate online casino players with a certain absurd sense of humour. We used influencer marketing to present the idea that unorthodox gaming brings people together and if you play absurd you'll have more fun so take a walk on the weird side and try Casumo.
Companies
Casumo
- Non Creative Industries