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Stuart Wilson

Freelance Creative Director/Strategist

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSenior Copywriter - UX Designer - Art Director


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About me

An experienced, 360° Creative Director/Strategist with a natural inclination towards emerging products and platforms that drive social connection, while also retaining a command of the traditional communication channel mix. A creative polymath originally from a design background who has developed into a multifaceted writer, methodical strategic thinker and inspirational leader, equally comfortable working on both domestic and global briefs.

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  • Art and Creative Direction
  • Strategy
  • Advanced Copywriting
  • Effective Written and Verbal Communication
  • Creative Direction
  • Art Direction
  • Copywriting
  • Creative Strategy
  • Brand Development

Work history


Creative Director


Jan 2016 - Sep 2016
  • London, United Kingdom
  • Full Time
  • Creative Director at an independent branded content agency called ZAK. After helping lead the successful pitch win, I became accountable for the development of creative strategy, communications and experience for the 2017 New Balance global brand proposition. I was also Creative Director across both the New Balance Lifestyle and Football global business units. I led ZAK creative initiatives for new business interests in branded content, digital and social media. Particularly for the Drum Dream Award winning Market View. In total, I was responsible for a concept and ideation team of 4 creatives day-to-day as well as co-managing a studio of 10 multidisciplinary designers, motion graphics + freelancers.


Freelance Creative Director


Jun 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • I was brought in to Hiveworks to run a three month agile UX discovery phase to establish a new innovative Health & Beauty retail product experience as part of an omnichannel approach who's IP is still protected under NDA. Once that work was completed I was extended and moved on to the Orange account for various multidiscipinary briefs including the BIMA nominated 'phygital' new year greeting card 'Orange Wishes'. As Freelance Creative Director I covered ideation, UX/ UI design, copywriting, and video production. I managed a team of 8 including UX, UI Design and Motion Graphics. Also during this period, while acting as a mentor of students at the SCA2.0 helped them make a discounted viral version of the John Lewis Christmas ad in 7 hours for £700 #notonthemoon


Creative Director

Digital Annexe

Feb 2015 - May 2015
  • London, United Kingdom
  • Freelance
  • I've worked as an interim Creative Director for Digital Annexe to help out the CEO who is an old colleague from AKQA. During the three months tenure I had to take a handover from the exiting Creative Director and then manage a team of 10 creatives and designers working on content management for Mercedes-Benz UK along with campaign work for Smart Car. The role involved mainly performance marketing on one side and some product innovation on the other. I also helped DA with their positioning for 2015/16 along with some new business pitches.


Creative Director


Jun 2014 - Oct 2014
  • London, United Kingdom
  • Full Time
  • Through the latter half of 2014 I worked as Creative Director of mobile tech start up Somo. My remit was to drive creative strategy through the business and establish a creative department. I led and directed product and campaign creative development for Audi Mobile UK, Expedia, Goldman Sachs, British Gas, UNNA & OneSubsea. Projects included an Oculus Rift experience for Audi e-tron and an enterprise event experience demonstrating the Pore to Process™ journey for OneSubsea. I also led the rebrand of Somo in June 2014, based on a new strategic positioning of 'Solutions for the connected world.' This led to the inception of a new multipurpose identity called SPARK across all Somo comms.


Creative Director/Technologist


Aug 2008 - May 2014
  • London, United Kingdom
  • Full Time
  • For six wonderful years, I worked as a Digital Art Director then Creative Director and finally Creative Techologist across JWT London's key accounts including; HSBC, Shell, Bayer, Johnson & Johnson, Nestlé, Nokia and Unilever. During those six years I also previously spent time working on employer brand projects for Rolls-Royce, Tesco and Lloyds of London. Collaborated as Digital lead on network-wide pitch winning work for HSBC Business School, Shell, Bank of America, Diageo, ATOS Healthcare, Listerine, Calpol, Lloyds of London, Tesco, Kit Kat UK, Kit Kat Global, HSBC, Rowntrees, Puma and TATA Global. In terms of awards, my Kit Kat PlayCaptcha project won 'Best User Experience' at the MOMA's and was awarded a Eurobest Innovation Trophy at the 2014 Lions European Festival of Innovation. I also picked up a RAD Awards Innovation Gold for Shell Geopursuit and a CIPD Awards Best Use of Video for JWT Graduates. During this period I also self-published my debut eBook Tattooed Baby - The art of telling big stories in small spaces.


Senior Art Director


Mar 2002 - May 2006
  • London, United Kingdom
  • Full Time
  • I served as Senior Art Director for TEQUILA\London, where I was integral in establishing one of the first digital departments inside a direct agency. While there, I worked on projects such as rich media advertising, email marketing and microsite projects for Vauxhall, Abbey, Adidas, Three and Unicef. It was at 82 Dean Street under the previous agency alias TBWA\GGT as project leader, I built and led the team who created the online experience to the Cannes Lion Direct winning Plan from the Pru campaign in 2003. Collaboration on Vauxhall Meriva microsite led to a D&AD in book and a Cyber Lion Silver award during that period as well.


Senior UX Designer

Modem media

Mar 2000 - Oct 2001
  • London, United Kingdom
  • Full Time
  • Before working in integrated communications I held a key role at ModemMedia as Senior UX Designer and Flash Designer in establishing the first iteration of I was responsible for website, email, and display advertising for clients Friends Provident, The Law Society, General Motors, UBS and Unilever. I led the design and user experience teams on Also in my own time, as creator, writer & art director contributed 10 Pages of visual synopsis about interface design theory called 'Telepress' for the ATTIK Design book NOISE>FOUR.


Senior Creative


Aug 1998 - Apr 2000
  • London, United Kingdom
  • Full Time
  • I was a Senior Creative AKQA where I built a reputation producing award winning websites and on-line advertising campaigns for Carlsberg Tetley, SEGA, Sainsburys and Nike. At AKQA I became brand guardian of Cable & Wireless and led both pitch winning teams on Diet Coke and Nike in 1999. The resulting website won a gold ICVA award.



BA (Hons) Graphic Information Design

University of Westminster

Aug 1992 - Jun 1996
  • London, United Kingdom
  • Education University of Westminster BA First Class Honours: Graphic Information Design Key achievements: • Student Finalist R.S.A. National Student Awards for Interface Design • Spent a week working at Apple HQ in California on a product brief for a touch screen interface • Commendation for best Graphic Design at The Apple Macintosh Student Design Project. Featured in the Business Section of The Observer January 1997.



Eurobest Innovation Trophy. Kit Kat. Play Captcha



Innovation Gold for Shell Geopursuit

RAD Awards


Finalist Vauxhall Meriva Microsite

Revolution Awards


Commended Vauxhall Meriva Microsite



Finalist Vauxhall Meriva Microsite



Gold for Plan from the Pru website. Prudential.

New Media Age Magazine


Echo Awards The Plan from the Pru



Gold - The Plan from the Pru (Financial)

Cannes Lions Direct


Financial Services Winner - The Plan from the Pru (Campaign of the year) The mini money book (Consumer DM) The Plan from the Pru (IFA campaign)

Money Marketing Awards


Silver & Bronze Vauxhall Meriva Microsite

Cannes Cyber Lions


Silver - The Plan from the Pru (Financial Services) Bronze - The Plan from the Pru (Copy)



ICVA Gold. Nike. NikeLondon website.



NMA Campaign of the Month. Sainsburys