Working with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market,
The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website.
I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness.
Creatively lead a team of UX and UI designers for this highly customised product to launch.