About me

Driven, innovative and collaborative creative director, with almost twenty years of experience overseeing and motivating creative departments. Proven expertise in applying strategic thinking to solving complex business problems for clients in a wide range of sectors. Strong track record of working closely with strategy and resourcing depts to help devise briefs and allocate appropriate teams and production partners. Extensive exposure to awards show judging, with jury panel experience at Cannes Lions, D&AD, Clio, London International and many more; almost 100 awards won. Also, a regular contributor of articles to Contagious, The Guardian and Creative Review. In addition to my main portfolio, copywriting projects can be found at: https://jeremygarnerwriter.tumblr.com/

PostsProjectsExperienceTeam

Projects credited in

• 1

  TRINNY LondonWorking with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market, The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website. I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness.  Creatively lead a team of U

Work history

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Freelance Creative Director & CopywriterThe Family Cat Ltd (self employed)
Jul 2017London, United KingdomFreelance
• Working on a wide variety of freelance projects ranging from global pitches (Mercedes-Benz and McDonalds) to copywriting for CRM campaigns, web content and branding • Clients include BBDO, Proximity, eg+ (Omnicom’s global production arm) and OMD
Creative DirectorOgilvyOne
Jan 2017 - Jun 2017London, United KingdomFull Time
• Overseeing British Airways creative output on a global basis • Worked on global British Airways pitch (IAG Group), including presenting at the pitch in Jan 2017 with Maxus. The account was won in May 2017 and included the IAG Cargo and Avios brands

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Skills

• Creative Direction
• Copywriting
• Advertising Content

Awards

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Cannes, D&AD, Clio etc. Cannes
Awards: Cannes, D&AD, Clio, Epica, One Show, Eurobest, BIMA, London international, DMA, New York Festivals, Campaign Big, Webbys, NMA Effectiveness, IAB, Guardian Innovation Awards In addition to the Cannes Film jury in 2014, I have been a jury member at D&AD (twice), Clio (twice), DMA (three times), London International (four times) and New York Festivals (four times), plus Campaign Big, BIMA and IAB