Projects credited in
- TRINNY LondonWorking with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market, The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website. I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness. Creatively lead a team of U
- Orange WishesAt the end of every year, Orange France sends a Happy New Year card to their corporate commercial contacts. This year it needed to communicate the launch of a new five year strategic intent, called Essentials 2020. Leading the project, I wanted to combine printed traditional Taiwanese sky lanterns with an online experience enabling a digital version of each lantern to be launched online inside a virtual landscape that incorporated real weather data. The digital lanterns that were liked or shared
Work history
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Strategy Director/ LeadFreelance
London, United KingdomFreelance
Since leaving permanent roles- where my last one was Planning Director on BT in 2011 I have been freelancing. I have worked in a number of integrated strategic planning roles covering brand, business, channel, content,digital, media and social planning requirements for clients including Sky, Samsung, Fujitsu, Magic Leap, Vodafone, Barclaycard, Nationwide, Orange (France),Homebase.
Skills
- Planning
- CRM Campaigns
- Creative Planning
- Digital Planning
- Channel Strategy
- Brand Planning
- Content Planning
- Brief Development
- Pitch Development
- Strategy