Belen Wilson
Available

Belen Wilson

Creative Lead | Director & Spanish\English Transcreation specialistSt Albans, United Kingdom
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Belen Wilson
Available

Belen Wilson

Creative Lead | Director & Spanish\English Transcreation specialistSt Albans, United Kingdom
About me
Seasoned adlander and indigenous digital creative with over 17 years experience across London’s TTL & BTL agencies servicing challenger and world-renowned brands. An integrated native thinker and doer across the entire comms and experience workflow; creative strategy, concept development and content creation - even happy presenting if required. What makes me individually unique? I'm female! Self-proclaimed expert in female insights. I'm Andorran, I grew up comfortable speaking three languages and one of them is HTML. I'm equally relaxed working solo as I am in a team and being a digital native has made me a natural collaborator. A qualified fine artist, I can draw straight out of my consciousness, visualising coherent ideas at pace. I'm confident managing both upwards or downstream having been a group head of multidisciplinary teams in the past. As an art director spent many a moon casting and directing photo shoots/video shoots, video editing, v.o. recording and shot selecting.
Projects
  • VOOM for Virgin Media Business
    VOOM for Virgin Media BusinessAs a creative lead worked on everything social media and digital for the VOOM tour. This was a bus that toured the UK stopping on 12 main cities to meet and give advice and select the most innovative startups and entrepreneurs. I was responsible for generating strong, strategy-based concepts and brainstorm content for each city bus stop and overall campaign. Overseeing, creating and art directing photo, video and a variety of campaign assets. Also introduced life feed broadcast to Facebook and
  • Orange Wishes
    Orange WishesThe Brief: At the end of every year, Orange provides its employees and COMEX members with a greeting card to send to their corporate commercial contacts. This year the card needed to do more than just send New Year greetings from Orange – it also needed to communicate the evolved strategic intent, Essentials 2020, showcase the refreshed brand and demonstrate the integral ethos of Listening & Responding. This year is also the first year when all the COMEX members have a Twitter account and Ora
  • TRINNY London
    TRINNY LondonWorking with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market, The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website. I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness.  Creatively lead a team of U
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Projects credited in
  • Orange Wishes
    Orange WishesAt the end of every year, Orange France sends a Happy New Year card to their corporate commercial contacts. This year it needed to communicate the launch of a new five year strategic intent, called Essentials 2020. Leading the project, I wanted to combine printed traditional Taiwanese sky lanterns with an online experience enabling a digital version of each lantern to be launched online inside a virtual landscape that incorporated real weather data. The digital lanterns that were liked or shared
  • Trinny London UX Strategy
    Trinny London UX StrategyBritish fashion and make-over advisor "Trinny" Woodall has created Trinny London, a stackable, portable, curated makeup range. I led the UX discovery phase of her mobile-first eCommerce website. Delivering the consultative sale, our aim was to revolutionise how women buy, use and wear make up in the future.
Work history
    T
    T
    Creative DirectorThe Hoxby Collective
    London, United KingdomFreelance
    Hoxby is a curated community of over 1,000 freelance associates across 30 countries with sector expertise in multiple industries. As a part of the HOXBY Creative collective, I had/have the opportunity to be involved in many interesting projects and brands, like Merck, Lil'lets, Nimbla.
    Grey London logo
    Grey London logo
    Associate Creative DirectorGrey London
     - London, United KingdomFreelance
    As a creative team, we worked as lead creatives on the first and second-generation product launch campaign in Greece and the Czech Republic for PULZE, an Imperial Tobacco brand in the heated tobacco category.
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Skills
  • Fashion
  • Advertising
  • Film
  • TV
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Branding
  • Brand Experiential
  • Social Media
  • Marketing
  • Strategy
  • Product Launch
  • Online Advertising
  • Integrated Marketing
  • Ui/ux Design
  • Print Media
  • Press
  • Brand
  • Concept Developement
  • Poster Design
  • Ideation
  • Content Development
  • Transcreation
  • Activation
Education
    C
    C
    Public Art DesignChelsea College of Art and Design
     - Barcelona, Spain
    U
    U
    Arts DesignUniversity of Barcelona
     - Barcelona, Spain
    I specialised in Design.
Awards
    Cannes Lions logo
    Cannes Lions logo
    Cannes Cyber LyonCannes Lions
    the 3 digital campaign was commended at this awards http://tmblr.co/ZJS36vpnyyp-
    M
    M
    M&M Global AwardM&M
    Fisrt prize for the CA employee campaign
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