Seasoned adlander and indigenous digital creative with over 17 years experience across London’s TTL & BTL agencies servicing challenger and world-renowned brands. An integrated native thinker and doer across the entire comms and experience workflow; creative strategy, concept development and content creation - even happy presenting if required. What makes me individually unique? I'm female! Self-proclaimed expert in female insights. I'm Andorran, I grew up comfortable speaking three languages and one of them is HTML. I'm equally relaxed working solo as I am in a team and being a digital native has made me a natural collaborator. A qualified fine artist, I can draw straight out of my consciousness, visualising coherent ideas at pace. I'm confident managing both upwards or downstream having been a group head of multidisciplinary teams in the past. As an art director spent many a moon casting and directing photo shoots/video shoots, video editing, v.o. recording and shot selecting.Locked Pro Plan feature
Some of the companies I've worked for as freelancer: THE MOMENT: Pitch ideas for Disney Junior UK. HIVEWORKS Ideation, art direction, UX and UI. Ran accounts, pitches and a team of 8 people for ORANGE and a high-end BEAUTY BRAND. LEGO Social Media campaign ideas for their annual Christmas catalogue. RAPIER Ideation, digital and DM ideas for TALK TALK. THE GOOD AGENCY. Social Media & digital campaign. Contributed to win the PETA pitch. RAPP Social Media ideas and content for VIRGIN. TBWA\PW Integrated campaign ideas for PFIZER, ROCHE and LINDE. HAYGARTH Event and Social Media campaign for LA ROCHE POSAY. IRIS Social Media campaign for TOMTOM and DOMINO’S PIZZA. POSSIBLE/GREY Integrated and Social Media campaign for REVLON. WUNDERMAN Social Media and digital campaign for NOKIA and FORD. NWP Digital and integrated campaigns for SAINSBURYS and PDSA. H&K Social Media campaign for BELVITA ARNOLD KLP Digital concepts for NOKIA, DIAGEO TOTAL and KELLOGG’S. OGILVY ACTION Concepts and scamps for BACARDI. MRM/METEORITE EMEA Social Media campaign for PHILADELPHIA. LEO BURNETT Integrated campaigns for MAX FACTOR and PANTENE. FREEFORM.LONDON Social Media campaign for the film DINNER FOR SCHMUCKS. COMIC RELIEF Digital and Social Media for SPORTS RELIEF. VIVID LIME Social Media and digital campaign for CARLSON HOTELS REFRESH Digital and Social Media campaign for VODAFONE THE PROJECT FACTORY Brand and web design for MYGOMOVIE.COM. FOX KALOMASKI Spanish summer 2011 press campaign for OLD SPICE. SKI ANDORRA English brochure.
Senior role as a Creative with my usual copywriter. Working on a pitch for DisneyLife a Disney product targeting busy mums, (parents) and grandparents. They need it a big idea that would work across TV and social media channels. One of our ideas won the business for Once Upon a Time and it would be live during the first quarter of 2017.
I lead the creative team and worked closely with the planning and account departments to ensure projects were delivered on brand and on time. I was responsible for translating briefs into inspiring and effective creative solutions for existing clients. I was also responsible for coaching, guiding and mentoring members of the creative team and conducted annual reviews. I managed job allocation and resourcing for the creative department recruiting for full-time and freelance cover. I managed and presented to client the winning concepts on the successful JOHN LEWIS online pitch in December 2008. As my tenure progressed I also created three brand films for MORRISONS.
I joined Draft London initially as Digital Art Director in a small department that grew gradually over the years. During my time at Draft I worked on integrated digital campaigns within multi- disciplinary teams. Projects covering online marketing, pitches, direct and ATL creative work. I worked on all of DRAFTFCB’s biggest accounts, from the purely digital SAAB, MOTOROLA, POST OFFICE, TTA, MINT, STELLA ARTOIS, HOEGAARDEN, TWININGS and CA to traditionally ATL clients like NIVEA, HEALS and SCJOHNSON. I contributed to a large pitch win for GREAT ORMOND STREET HOSPITAL and became brand guardian for MOTOROLA.
Working for ATL and DM campaigns required me to work closely with other Art Directors and Copywriters across the TBWA and GGT agencies. I came up with concepts and art directed microsites, online campaigns and iDTV for all our clients and many pitches. Provided creative leadership and supervised illustrators, photographers, designers and developers when needed. Creativity, interaction and information design were key skills required in my job on a daily basis as well as the ability to work as part of a team. Clients for whom I have worked include: 3 (The launch of this network in the UK), DAEWOO, VAUXHALL, PRUDENTIAL, UNICEF, EUROSTAR and NEWS INTERNATIONAL among others.
I designed fish4Cars, fish4Jobs and fish4Homes online presence in iDTV.
I was a designer for the beeb.com portal and a ground breaking first attempt to design an interactive TV interface for RADIOTIMES.
I specialised in Design.