Seasoned adlander and indigenous digital creative with over 17 years experience across London’s TTL & BTL agencies servicing challenger and world-renowned brands.
An integrated native thinker and doer across the entire comms and experience workflow; creative strategy, concept development and content creation - even happy presenting if required.
What makes me individually unique?
I'm female! Self-proclaimed expert in female insights. I'm Andorran, I grew up comfortable speaking three languages and one of them is HTML. I'm equally relaxed working solo as I am in a team and being a digital native has made me a natural collaborator.
A qualified fine artist, I can draw straight out of my consciousness, visualising coherent ideas at pace. I'm confident managing both upwards or downstream having been a group head of multidisciplinary teams in the past.
As an art director spent many a moon casting and directing photo shoots/video shoots, video editing, v.o. recording and shot selecting.
Projects
- VOOM for Virgin Media BusinessAs a creative lead worked on everything social media and digital for the VOOM tour. This was a bus that toured the UK stopping on 12 main cities to meet and give advice and select the most innovative startups and entrepreneurs. I was responsible for generating strong, strategy-based concepts and brainstorm content for each city bus stop and overall campaign. Overseeing, creating and art directing photo, video and a variety of campaign assets. Also introduced life feed broadcast to Facebook and
- Orange WishesThe Brief: At the end of every year, Orange provides its employees and COMEX members with a greeting card to send to their corporate commercial contacts. This year the card needed to do more than just send New Year greetings from Orange – it also needed to communicate the evolved strategic intent, Essentials 2020, showcase the refreshed brand and demonstrate the integral ethos of Listening & Responding. This year is also the first year when all the COMEX members have a Twitter account and Ora
- TRINNY LondonWorking with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market, The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website. I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness. Creatively lead a team of U
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Projects credited in
- Orange WishesAt the end of every year, Orange France sends a Happy New Year card to their corporate commercial contacts. This year it needed to communicate the launch of a new five year strategic intent, called Essentials 2020. Leading the project, I wanted to combine printed traditional Taiwanese sky lanterns with an online experience enabling a digital version of each lantern to be launched online inside a virtual landscape that incorporated real weather data. The digital lanterns that were liked or shared
- Trinny London UX StrategyBritish fashion and make-over advisor "Trinny" Woodall has created Trinny London, a stackable, portable, curated makeup range. I led the UX discovery phase of her mobile-first eCommerce website. Delivering the consultative sale, our aim was to revolutionise how women buy, use and wear make up in the future.
Work history
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Creative DirectorThe Hoxby Collective
London, United KingdomFreelance
Hoxby is a curated community of over 1,000 freelance associates across 30 countries with sector expertise in multiple industries.
As a part of the HOXBY Creative collective, I had/have the opportunity to be involved in many interesting projects and brands, like Merck, Lil'lets, Nimbla.
Associate Creative DirectorGrey London
- London, United KingdomFreelance
As a creative team, we worked as lead creatives on the first and second-generation product launch campaign in Greece and the Czech Republic for PULZE, an Imperial Tobacco brand in the heated tobacco category.
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Skills
- Fashion
- Advertising
- Film
- TV
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Branding
- Brand Experiential
- Social Media
- Marketing
- Strategy
- Product Launch
- Online Advertising
- Integrated Marketing
- Ui/ux Design
- Print Media
- Press
- Brand
- Concept Developement
- Poster Design
- Ideation
- Content Development
- Transcreation
- Activation
Education
Awards
Cannes Cyber LyonCannes Lions
the 3 digital campaign was commended at this awards
http://tmblr.co/ZJS36vpnyyp-M
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M&M Global AwardM&M
Fisrt prize for the CA employee campaign+ Show more