Belen Wilson

Belen Wilson

Senior Creative Team | Spanish\English Transcreation specialistSt Albans, United Kingdom
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Matthew Broadbent
Jen Kronstain
Pip Jamieson
Belen Wilson

Belen Wilson

Senior Creative Team | Spanish\English Transcreation specialistSt Albans, United Kingdom
About me
Seasoned adlander and indigenous digital creative with over 17 years experience across London’s TTL & BTL agencies servicing challenger and world-renowned brands. An integrated native thinker and doer across the entire comms and experience workflow; creative strategy, concept development and content creation - even happy presenting if required. What makes me individually unique? I'm female! Self-proclaimed expert in female insights. I'm Andorran, I grew up comfortable speaking three languages and one of them is HTML. I'm equally relaxed working solo as I am in a team and being a digital native has made me a natural collaborator. A qualified fine artist, I can draw straight out of my consciousness, visualising coherent ideas at pace. I'm confident managing both upwards or downstream having been a group head of multidisciplinary teams in the past. As an art director spent many a moon casting and directing photo shoots/video shoots, video editing, v.o. recording and shot selecting.
  • VOOM for Virgin Media Business
    VOOM for Virgin Media BusinessAs a creative lead worked on everything social media and digital for the VOOM tour. This was a bus that toured the UK stopping on 12 main cities to meet and give advice and select the most innovative startups and entrepreneurs. I was responsible for generating strong, strategy-based concepts and brainstorm content for each city bus stop and overall campaign. Overseeing, creating and art directing photo, video and a variety of campaign assets. Also introduced life feed broadcast to Facebook and
  • Orange Wishes
    Orange WishesThe Brief: At the end of every year, Orange provides its employees and COMEX members with a greeting card to send to their corporate commercial contacts. This year the card needed to do more than just send New Year greetings from Orange – it also needed to communicate the evolved strategic intent, Essentials 2020, showcase the refreshed brand and demonstrate the integral ethos of Listening & Responding. This year is also the first year when all the COMEX members have a Twitter account and Ora
  • TRINNY London
    TRINNY LondonWorking with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market, The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website. I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness.  Creatively lead a team of U
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Projects credited in
  • Orange Wishes
    Orange WishesAt the end of every year, Orange France sends a Happy New Year card to their corporate commercial contacts. This year it needed to communicate the launch of a new five year strategic intent, called Essentials 2020. Leading the project, I wanted to combine printed traditional Taiwanese sky lanterns with an online experience enabling a digital version of each lantern to be launched online inside a virtual landscape that incorporated real weather data. The digital lanterns that were liked or shared
  • Trinny London UX Strategy
    Trinny London UX StrategyBritish fashion and make-over advisor "Trinny" Woodall has created Trinny London, a stackable, portable, curated makeup range. I led the UX discovery phase of her mobile-first eCommerce website. Delivering the consultative sale, our aim was to revolutionise how women buy, use and wear make up in the future.
Work history
    Creative DirectorThe Hoxby Collective
    London, United KingdomFreelance
    Hoxby is a curated community of over 1,000 freelance associates across 30 countries with sector expertise in multiple industries. As a part of the HOXBY Creative collective, I had/have the opportunity to be involved in many interesting projects and brands, like Merck, Lil'lets, Nimbla.
    Grey London logo
    Grey London logo
    Associate Creative DirectorGrey London
     - London, United KingdomFreelance
    As a creative team, we worked as lead creatives on the first and second-generation product launch campaign in Greece and the Czech Republic for PULZE, an Imperial Tobacco brand in the heated tobacco category.
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  • Fashion
  • Advertising
  • Film
  • TV
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Branding
  • Brand Experiential
  • Social Media
  • Marketing
  • Strategy
  • Product Launch
  • Online Advertising
  • Integrated Marketing
  • Ui/ux Design
  • Print Media
  • Press
  • Brand
  • Concept Developement
  • Poster Design
  • Ideation
  • Content Development
  • Transcreation
  • Activation
    Public Art DesignChelsea College of Art and Design
     - Barcelona, Spain
    Arts DesignUniversity of Barcelona
     - Barcelona, Spain
    I specialised in Design.
    Cannes Lions logo
    Cannes Lions logo
    Cannes Cyber LyonCannes Lions
    the 3 digital campaign was commended at this awards
    M&M Global AwardM&M
    Fisrt prize for the CA employee campaign
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