Casumo: Play Absurd

What people do in their spare time is their own business. Except Casumo are a little nosey, especially when it comes to the nation’s more unusual pastimes. They have a penchant for the obscure, so armed with a handful of the UK’s favourite comedians, We Are Kitty and Casumo set out to discover the country’s most absurd sports. We pulled together a TV-quality online mini-series exploring exploring some of the country’s most absurd sports. From bog snorkelling, to egg throwing, to gurning, Play Absurd was all about celebrating those special few who find play in the everyday, no matter how absurd it may seem. We also created a hub to house entertainment series for Casumo, our initial brief was to create some entertaining content and to improve brand recognition. We did this by creating Casumo a hub to house the series, and used talent including Anto Sharp and Gina Yashere to spread the campaign far and wide – introducing the wonderful world of Casumo to a brand-new audience.