Branding
Working for Dawn, a Yoga Teacher with a love of nature and spirituality, the challenge was to create a brand that hints at Eastern philosophy but with a modern, Western aesthetic.
Starting with the logo I created the design around a mandala pattern. ‘Mandala’ means ‘circle’, a spiritual pattern or symbol in a circular repeating pattern that represents the universe. The logo acts as both a representation of the Cat Cow Yoga brand and a symbol of deeper connection with ‘self’ and the universe at large. I was inspired specifically by the lotus flower, a powerful yoga symbol that has a certain delicacy to it, whilst being a circular repeating pattern.
Overall the brand has a modern feel, keeping the logo quite simple by using a light and spacious font, simple colour palette, delicate with strong undertones to show the essence of both flexibility and strength in yoga. Taking inspiration from nature and spirituality, whilst avoiding connotations of religion or ritual.