After finding only half-empty food bowls and numerous hunting trophies left by Catasaurus, her owner Susan decided to create her own back-to-nature cat food. I was briefed to provide packaging that reflected her core values.
With the tone of voice and hand drawn cat illustrations, the brand emphasises Catasaurus’ cheeky nature. The clear typesetting and information hierarchy plays an important role in reassuring the purchaser of the brand's authenticity and quality in an industry that has garnered a poor reputation.