Category Motivation wv1 IQOS

  • Yan Sanchez

With this toolbox, we captured consumer imagination and needs ​​​​​​. There are millions of smokers. Each one is unique and with their own motivations and desires. We embrace and make diversity come to life in an abundance of assets showcasing distinctiveness, ambition, scope, and scale to all adult smokers who would otherwise continue to smoke across all markets' legislative frameworks cultures, and lifestyles.