Projects
- Category Motivation wv1 IQOSWith this toolbox, we captured consumer imagination and needs . There are millions of smokers. Each one is unique and with their own motivations and desires. We embrace and make diversity come to life in an abundance of assets showcasing distinctiveness, ambition, scope, and scale to all adult smokers who would otherwise continue to smoke across all markets' legislative frameworks cultures, and lifestyles.
- White Stuff Store OpeningWhite Stuff wanted to promote their new opening in the Cribbs Causeway Shopping Centre, Bristol, and drive footfall into the store. The Campaign I used Clear Channel’s digital screens in the mall to capture the high footfall of shoppers and drive them to the store opening event. “We knew that being in a large shopping centre we needed directional signage as we couldn’t use floor decals. The sites we selected are slick and stand out to people in the malls so we knew they would catch people’s attention.” The Results “The overall result of the campaign was brilliant. We noticed a significant increase in footfall as people knew exactly where our store was located and out of 110 of our stores, we had the highest number of sales for our open day event! White Stuff is already in the process of booking another three cities with Clear Channel.
- Hawes & CurtisHawes & Curtis for Dressing the Best Since 1913 The heritage menswear brand created an emotional connection to its history of more than 100 years since it opened. A fourfold increase of global search ensued. The campaign was put forward to receive a number of awards and was a finalist for the 'Drapers Awards 2016: Best Fashion Marketing Campaign'.
- Lidl - Graduate EngagementObjectives: Lidl approached Campus Media to help then build a graduate program and attract top talent from target Universities. Strategy: · Campus Media created and delivered an experiential marketing campaign at 30 different universities across the United Kingdom, with 47 events being executed in total. · The Lidl graduates and Campus Media student brand ambassadors engaged their peers at career fairs and welcome week events to promote the Lidl careers opportunities and hand out free chocol
- SheIn - Brand Launch in the UKObjectives Online Fashion Brand Retailer – SheIn launches in the UK and tasks Campus Media with Marketing and Influencing consideration across young people at University. Strategy · Increase awareness of the brand in 5 key cities. · Our Brand Ambassadors were tasked to create a hype around the SheIn across campus, influence brand consideration and encourage their peers to visit the Shein website. Results · 5 Experiential Events, · 10,500 flyers distributed, · 1,762 Sign-ups – data capture,
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Work history
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Marketing Consultant - Head ofMagicmist
London, United KingdomFreelance
Responsible for company re-brand, marketing strategy and new product launch.
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MarketingCraved London
- London, United KingdomFreelance
• Support with their day-to-day marketing tasks.
• Help organise and run a new series of events for our customers, corporate clients,
press, and investors.
• Help execute on our PR strategy and build relationships with journalists.
• Execute on our social media strategy across channels to promote Craved and interact with customers.
• Improve our SEO by assisting with keyword research, descriptions, and content marketing.
• Build excellent relationships with, and support our community of craft producers.
• Contribute to developing our marketing strategy based on observations and customer feedback
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Skills
- Marketing Strategy
- Business Development
- Account Management
- Campaign Management
- Stakeholder Management