Media planning professional with a passion for creative and effective marketing solutions. Experience across Outdoor Advertising, Mobile Display, Digital Influencing and Experiential Events.Locked Pro Plan feature
Responsible for company re-brand, marketing strategy and new product launch.
• Support with their day-to-day marketing tasks. • Help organise and run a new series of events for our customers, corporate clients, press, and investors. • Help execute on our PR strategy and build relationships with journalists. • Execute on our social media strategy across channels to promote Craved and interact with customers. • Improve our SEO by assisting with keyword research, descriptions, and content marketing. • Build excellent relationships with, and support our community of craft producers. • Contribute to developing our marketing strategy based on observations and customer feedback
Campus Media specialises in experiential marketing services that are designed to grab the attention of students (18-25-year-olds) across the country, challenge perceptions and influence their behaviour. - Building long-term relationships with big brands, graduate employers and recruitment advertising companies. - Providing bespoke on campus / experiential & digital peer-to-peer advertising solutions. - Working closely with marketing and events teams to project manage events to completion. Campaign examples; - HayU TV - https://www.youtube.com/watch?v=iv1slQisqgA - Co-op membership programme (http://www.campusmedia.co.uk/Case_Studies/Co-op_media_planning) - Tower Hamlets College (http://www.campusmedia.co.uk/Case_Studies/Tower_Hamlets_College) -NYX makeup range (http://www.campusmedia.co.uk/Case_Studies/LOreal)
AdMessenger is a localised advertising tool delivering brand reach extension through Mobile. It appears like a scrolling news alert on Web/Apps that index well with clients target audience. Responsible for Creating new partnerships, Managing accounts and Developing Media plans. Monitor performance so we can meet clients campaign objectives. Analysing campaign CTR, and recommend improvements to increase effectiveness. Designing product newsletters and marketing collateral. Examples: TJ Hugues: https://s-zapp360.global.ssl.fastly.net/p/1495645676459-2285$shared_TJ_Hughes_Voucher.html (View on Mobile only) Ulster Bank: https://s-zapp360.global.ssl.fastly.net/p/1491564473262- 6992$shared_UlsterBankTTE.html (View on Mobile only) DM Keith Skoda: https://s-zapp360.global.ssl.fastly.net/s/1491219053107- 766$shared_skoda_tte_scratch.html (View on Mobile only)
Clear Channel is a specialist in outdoor advertising, engaging customers as they move around with their Digital Billboards, Shopping Centers and Retail posters. Responsibilities included; Creating new partnerships, Account Management and Media Planning. Managing budgets from £5K to half a million and analysing clients campaign effectiveness. Example Campaigns: Retail: http://www.clearchanneldirect.co.uk/case-study/hawes-curtis/ Retail: http://www.clearchanneldirect.co.uk/case-study/white-stuff/ Property: http://www.clearchanneldirect.co.uk/case-study/indigo-property-management/ Travel: https://www.linkedin.com/pulse/falling-love-your-destination-andaluc%C3%ADa-spain-yanthay-sanchez