Objectives
Online Fashion Brand Retailer – SheIn launches in the UK and tasks Campus Media with Marketing and Influencing consideration across young people at University.
Strategy
· Increase awareness of the brand in 5 key cities.
· Our Brand Ambassadors were tasked to create a hype around the SheIn across campus, influence brand consideration and encourage their peers to visit the Shein website.
Results
· 5 Experiential Events,
· 10,500 flyers distributed,
· 1,762 Sign-ups – data capture,
· Digital Influencers reached 431,931 students.