White Stuff wanted to promote their new opening in the Cribbs Causeway Shopping Centre, Bristol, and drive footfall into the store.
I used Clear Channel’s digital screens in the mall to capture the high footfall of shoppers and drive them to the store opening event.
“We knew that being in a large shopping centre we needed directional signage as we couldn’t use floor decals. The sites we selected are slick and stand out to people in the malls so we knew they would catch people’s attention.”
“The overall result of the campaign was brilliant. We noticed a significant increase in footfall as people knew exactly where our store was located and out of 110 of our stores, we had the highest number of sales for our open day event!
White Stuff is already in the process of booking another three cities with Clear Channel.