Sophie Millington Marketing Coordinator | The Dots

Sophie Millington

Marketing CoordinatorLeeds, United Kingdom
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Sophie Millington

Marketing CoordinatorLeeds, United Kingdom
About me
I am a motivated and creative individual currently working within the Marketing team for a Global Company. Having studied Drama and Performance at University, I have segued into Marketing; the skills I learned from my degree have translated well into the working world. Sometimes you have to put on a show, present your best self and your best work to people and improvise! In my free time I still perform, model and sing. I also have a personal blog which I update regularly and I am currently undertaking a Digital Marketing course
Projects credited in
  • White Stuff Store OpeningWhite Stuff wanted to promote their new opening in the Cribbs Causeway Shopping Centre, Bristol, and drive footfall into the store. The Campaign I used Clear Channel’s digital screens in the mall to capture the high footfall of shoppers and drive them to the store opening event. “We knew that being in a large shopping centre we needed directional signage as we couldn’t use floor decals. The sites we selected are slick and stand out to people in the malls so we knew they would catch people’s attention.” The Results “The overall result of the campaign was brilliant. We noticed a significant increase in footfall as people knew exactly where our store was located and out of 110 of our stores, we had the highest number of sales for our open day event! White Stuff is already in the process of booking another three cities with Clear Channel.
Work history
    Marketing Coordinator
    I work as part of a busy Marketing team supporting them in an administrative role to ensure the smooth running of the team. I also help create collateral, prepare for and attend events and create and export delegate lists in a CRM system. I am currently revising the company’s SharePoint, create monthly reports on data and analytics and I post daily feeds to the company’s LinkedIn, Yammer and Twitter accounts.
    As a Supervisor of the busy flagship London store my remit was to drive, motivate and inspire my team of 20 staff to deliver great service, all while upholding the brand’s commercial values. My aim was to create a dynamic, happy and enthusiastic team who regularly exceeded targets and expectations, while providing support to management and head office. I planned daily rotas, KPO's, managed payroll and provided training to new starters.
  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Theatre
  • Direct Marketing
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word
  • Music Performance
  • Email
  • Music Theatre
    Drama Performance
    I studied BA (Hons) Drama & Performance and mastered the art of independent thought. Within the disciplines of drama, theatre & performance, I used my creative and critical engagement in regional, national and international contexts. With a strong vocational focus, I developed skills needed to use new technologies and enhance my confidence, capability and future self. I created, directed and performed in drama, performance and theatre projects in and around the Midlands area.
    English Language, Classics, Theatre Studies and Environmental Science