CATHAY PACIFIC | Celebrating Hong Kong’s Creative Entrepreneurs

I worked with boutique creative consultancy LIIPSTIIK to help craft the creative concept and approach for a content series with Cathay Pacific called Hong Kong State of Mind. The series featured Belinda Koo, founder of XYZ spin studio and Justin Sweeting, co-founder of Clockenflap Music and Arts Festival and lived on Cathay’s Life Well Travelled blog. It was featured in their social media and print channels.