CBII CBD - PRODUCTION SHOOT

Role: Art Director Brief: Produce a Scandinavian inspired lifestyle shoot for CBII, an online CBD retailer. To capture the full product range, conveying how the product is taken and the impact it can have on your life. My input: I created mood boards for models casting, fashion styling and set styling. Ensuring we produced a diverse range of shots that expressed our 4 core brand pillars: Wellness, Focus, Happiness and Control.