Projects
- DELICS - BRAND LAUNCHRole: Co-Founder of Delics Brief: Launch a CBD brand designed to help womxn who struggle with PMS (the ‘x’ represents all people who identify as women, non-binary or just don’t like labels). Our CBD and Olive oil is a natural remedy to mood swings, pain and sleepless nights. My input: My focus is the creative and content strategy. I have full ownership of the brand identity and design all of the creative for our social and website content.
- CBII CBD - PRODUCTION SHOOTRole: Art Director Brief: Produce a Scandinavian inspired lifestyle shoot for CBII, an online CBD retailer. To capture the full product range, conveying how the product is taken and the impact it can have on your life. My input: I created mood boards for models casting, fashion styling and set styling. Ensuring we produced a diverse range of shots that expressed our 4 core brand pillars: Wellness, Focus, Happiness and Control.
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Projects credited in
- Stella & Dot digital gift guideThe Stella & Dot Christmas gift guide is a festive catalogue that takes the customer through multiple gifting options, categorised by both style and budget. This was a digital gift guide so that it could easily be shared on social media platforms by customers and the Stella & Dot Stylist community. The editorial approach to the design means that it could also be printed should the need arise.
- Glam Getaway identity and printed materialThe Glam Getaway is an all-expenses paid trip abroad, an incentive for each Stella & Dot Stylist to achieve. This year the trip was in Ibiza, so the direction I chose for the creative was bright and fun using neon style icons to signify the youthful clubbing scene that the island is famous for. Each stylist received a pack of printed material that included a booklet (guide, agenda, general info), a bookmark and postcards as well as a digital ‘out of office’ for them to share on social media whil
Work history
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Creative Campaign ManagerGenflow Ltd
London, United KingdomFull Time
Noisy Beast is a health and wellness creative agency based in London, their purpose is to give those doing good in the world a bigger voice.
~ Ownership of all insight led creative, researching consumer
needs of our clients to produce effective campaigns.
~ Executing strategies on target, whilst building the bridge between accounts and the creative team.
~ Responsible for the art direction of all photo shoots, from styling the set and models through to campaign delivery.
~ Conceptual copy writing for campaign creative and social channels.
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Co-FounderDelics
London, United KingdomPart Time
Delics is an organic, cold pressed full-spectrum CBD and Olive Oil designed for womxn who are looking for a natural PMS remedy. Supporting sleep, pain and mood imbalance.
~ Responsible for all creative content, from design and tone of voice to content strategy and performance.
~ Leading influencer and partnership marketing strategies.
~ Any other start-up jobs that need doing.
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Skills
- Art Direction
- Copywiting
- Producing
- Creative Concepting
- Strategy
- Branding
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Microsoft Office
Education
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Graphic DesignThe Graphic Design School (Online)
London, United Kingdom
Conceptual Fashion StylingCentral Saint Martins (UAL)
- London, United Kingdom
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