Join The–Dots

Alexandra Miller

Copywriter

FollowUnfollow

Join our Pro Plan to message Alexandra

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

Skills

  • Fashion
  • Events
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • B2C Campaigns
  • Creative Styling

Work history

Currently

Communications Manager, Europe

Stella & Dot

Nov 2015
  • London, United Kingdom
  • Full Time
  • I was hired at Stella & Dot as a communications specialist, and in less than a year, increased the weekly newsletter open rate from 30% to 40% and through targeted email campaigns increased the attendance of their quarterly training conferences by 26%. These achievements, along with my hands-on approach, led me to beat all of my OKRs and received a promotion to Stylist Development Associate in 2016 and Communications Manager of Europe in 2017, managing all of the Stylist content, from marketing campaigns, field training, and events management. A recent project includes but is not limited to; launching the website for our biggest event of the year, a conference for over 600 Stylists across Europe. I led a team from concept to design, copy to web development, and content to presentation.

Currently

May 2015
  • Perth, United Kingdom
  • Freelance
  • In the brief period, before I moved down to London for my current role, I worked as a Stylist for Gibson & Birkbeck, a quintessentially British, print led fashion company. I sourced and booked the location and props for their SS16 campaign and styled the models and the set for the shoot. https://www.instagram.com/p/62xTZME3Qr/?taken-by=gibsonbirkbeck

2014

Jun 2014 - Dec 2014
  • Melbourne, Australia
  • Full Time
  • I was hired as a marketing intern for The Ark, a high-end women’s fashion company and their knitwear partner, Nikel and Sole. I was immediately given 100% responsibility for developing the company’s social media. My performance in this role led to the Ark offering me a permanent position. • Lead social media. • Produce and distribute weekly customer emails. • The Ark: increased Facebook followers by 96% and Instagram by 248% • Nikel and Sole: increased Facebook followers by 104% and Instagram by 297% • Writing creative copy for their advertising content in social media, broadsheet and in-store marketing materials. • I worked in their retail stores to gain insight into their customer demographic. • I did SWOT analysis on the current stores and created a detailed PowerPoint guiding The Ark Clothing Co. in the possible step by step execution of a virtual store. • Additionally, with the Nikel and Sole knitwear company, I worked with their brand manager to launch their online journal. • Developing mood boards and researching suitable bloggers, artists, photographers and websites to contact as profile-raising assets.

2013

Research Analyst

Cost & Compliances

Sep 2013 - Dec 2013
  • Atlanta, United States
  • Full Time
  • I worked as a research analyst for a specialist cost-auditing company in the USA. • Researched, analysed and developed requirements for a customer project implementation system. • Reorganised the system for C&C’s client database, to track progress and revenue associated with client information and current audits. • Making sourcing of information more efficient.

Education

2018

Conceptual Fashion Styling

UAL Central St Martins

Jan 2018 - Mar 2018
  • London, United Kingdom

2013

Aug 2010 - Apr 2013
  • Leeds, United Kingdom
  • 2:1 BA