Alexandra Miller

Copywriter

  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Content Producer - Brand Strategist

Skills

  • Fashion
  • Events
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • B2C Campaigns
  • Creative Styling

Companies I’ve worked with

View all
  • S

    Stella & Dot

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    • T

      The Ark Clothing Co

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      • C

        Cost & Compliances

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        • G

          Gibson & Birkbeck

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          Work history

          Currently

          Communications Manager, Europe

          Stella & Dot

          Nov 2015
          • London, United Kingdom
          • Full Time
          • I was hired at Stella & Dot as a communications specialist, and in less than a year, increased the weekly newsletter open rate from 30% to 40% and through targeted email campaigns increased the attendance of their quarterly training conferences by 26%. These achievements, along with my hands-on approach, led me to beat all of my OKRs and received a promotion to Stylist Development Associate in 2016 and Communications Manager of Europe in 2017, managing all of the Stylist content, from marketing campaigns, field training, and events management. A recent project includes but is not limited to; launching the website for our biggest event of the year, a conference for over 600 Stylists across Europe. I led a team from concept to design, copy to web development, and content to presentation.

          Currently

          May 2015
          • Perth, United Kingdom
          • Freelance
          • In the brief period, before I moved down to London for my current role, I worked as a Stylist for Gibson & Birkbeck, a quintessentially British, print led fashion company. I sourced and booked the location and props for their SS16 campaign and styled the models and the set for the shoot. https://www.instagram.com/p/62xTZME3Qr/?taken-by=gibsonbirkbeck

          2014

          Jun 2014 - Dec 2014
          • Melbourne, Australia
          • Full Time
          • I was hired as a marketing intern for The Ark, a high-end women’s fashion company and their knitwear partner, Nikel and Sole. I was immediately given 100% responsibility for developing the company’s social media. My performance in this role led to the Ark offering me a permanent position. • Lead social media. • Produce and distribute weekly customer emails. • The Ark: increased Facebook followers by 96% and Instagram by 248% • Nikel and Sole: increased Facebook followers by 104% and Instagram by 297% • Writing creative copy for their advertising content in social media, broadsheet and in-store marketing materials. • I worked in their retail stores to gain insight into their customer demographic. • I did SWOT analysis on the current stores and created a detailed PowerPoint guiding The Ark Clothing Co. in the possible step by step execution of a virtual store. • Additionally, with the Nikel and Sole knitwear company, I worked with their brand manager to launch their online journal. • Developing mood boards and researching suitable bloggers, artists, photographers and websites to contact as profile-raising assets.

          2013

          Research Analyst

          Cost & Compliances

          Sep 2013 - Dec 2013
          • Atlanta, United States
          • Full Time
          • I worked as a research analyst for a specialist cost-auditing company in the USA. • Researched, analysed and developed requirements for a customer project implementation system. • Reorganised the system for C&C’s client database, to track progress and revenue associated with client information and current audits. • Making sourcing of information more efficient.

          Education

          2018

          Conceptual Fashion Styling

          UAL Central St Martins

          Jan 2018 - Mar 2018
          • London, United Kingdom

          2013

          Aug 2010 - Apr 2013
          • Leeds, United Kingdom
          • 2:1 BA