Stimulus
Parents and their children live very different worlds - making it hard to communicate & relate with each other. They like to do very different things but at Center Parcs, they…
FIND COMMON COMMON GROUND
Using bus shelters and tube ad space we can communicate our message using a simple key visual.
Center Parcs create a feature on their app that reward parents whenever they spend time outdoors with their kids.
Through a bluetooth band the kids wear, it records the amount of time kids play outdoors- sending the information directly to the parent’s phone.
The more kids play, the more discounts the parents get.