#FASHIONISCHANGE (2016)
A unique 3-day development program I created in collaboration with fashion designers, business students, Maastricht Academy of Fine Arts & Design, Maastricht University, LaunchBase and FASHIONCLASH during the Global Entrepreneurship Week (November 2016).
With the theme #fashionischange I aimed to provide a programme that inspired participants to draw connections and viewed entrepreneurship through a fresh lens, finding new ideas and building relationships.
I was responsible for the concept development and overall organisation.
DAY 1: 14th NOVEMBER 2016 | P3: SPOTLIGHT ON PROMOTION, PRODUCT AND PRICE
BACK TO BASIC! We all know that the marketing mix is crucial when determining a product or the soul of a brand/business. The P3 Masterclass presented an entire day dedicated to Product Price & Promotion with essential lectures, one-on-one feedback and tips & tricks by fashion experts Dorothee Jennekens, Philippe Pourhashemi and Raïssa Verhaeghe. A perfect opportunity for designers to take their label or business to the next level!
DAY 2: 15th NOVEMBER 2016 | INNOVATOR’S CHALLENGE 2016
What do you get when you assign a group of future creatives and professionals to tackle one problem in just one day? In collaboration with LaunchBase, Maastricht University, FASHIONCLASH, local fashion designers and business students I created a 'Future of Fashion challenge and connecting people from various disciplines, and initiating new collaborations and creating new ideas.
DAY 3: 16th NOVEMBER 2016 | STARTUP MARKET 2016
One thing all StartUps have in common: they inspire! They start with a simpel line, note, number or word and develop into great ideas, designs or products. Together with FASHIONCLASH, Limburg Startup partners Inspiratiehuis Maastricht, LaunchBase, S-Built Incubator, Smile to the Future and Brightlands Innovation Factory we sparkled off some of their ideas at the StartUp Market.
Photos: Karen Kikkert
