Janne Baetsen

Cultural Branding & Social Design/Concept Development expert

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Marketer - Trend Forecaster

Projects

Projects credited in

About me

WEAVING THE THREADS TOGETHER *Imagine - Investigate - Interact - Engage* A dynamic and highly socially engaged professional combining over 12 years of management experience in counter & cross cultural marketing, branding, PR & concept development, with a proven track record of delivering successful strategies, focussed on human innovation and language, to drive engagement around start-ups, fashion, design, and culture. Introducing a more human approach towards branding, design & technology, placing people at the centre and adopting a multiple-disciplinary problem and language solving attitude to contribute to a better world. Challenging conventions about the way we think, behave and communicate as well as today's definition of 'progress'. As a natural online and offline connector as well as an allround project manager, I stand for intensifying content, challenging insights, redefining inspiration, and (re)valuing business and relationships. Driven by originality and continually seeking to identify fresh new perspectives and methods of working that will raise profiles, enables me to bring people together in cohesive and efficient groups across a broad demographic of backgrounds and age groups. I love to support and challenge emerging talents and brands to find their cultural identity and 'language' within today's world. I have led and collaborated on many multidisciplinary brand strategies, projects, products and events. From co-creating unconventional city branding campaigns, establishing new lifestyle concepts, labels and events to challenging and educating future minds and (re)developing the foundation of a national fashion incubator, self-supporting fashion ecosystem and international fashion showcase. With a creative mind jump-start at Antwerp Fashion Department, Royal Academy of Fine Arts and a well-balanced EQ and IQ-driven personality I am known for providing creativity in developing an influential voice that enables everyone involved to make an impact, drive growth and increase social awareness and engagement. With an aptitude for social innovation and research, passion for building empowering collaborations and new business concepts, I love to draw energising lines to connect and turn exciting ideas into a socially valuable reality and identity. "My creative approach—no matter the medium—is to find points of tension, engagement and social connection. "

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Skills

  • Branding
  • Community Engagement
  • Brand Creative Strategy
  • Concept Develoment
  • Brand Storytelling
  • PR
  • Marketing Communications
  • Project Management
  • Cultural Awareness
  • Social Awareness

People I’ve worked with

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Companies I’ve worked with

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  • J

    JUMP THE GAP

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    • M

      MECC Maastricht

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      • G

        GaiaZoo

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        • M

          Maastricht Marketing

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          Work history

          Currently

          Marketing, Branding and Concept Development Expert

          JUMP THE GAP

          Apr 2016
          • London, United Kingdom
          • Freelance
          • • Building vision, increasing brand awareness and contributing to human innovation through creating collaborative solutions between disciplines, communities and products • Identifying client requirements and developing a personalised approach to engage with companies, knowledge institutes, and individuals • Conducting comprehensive research to enable the execution of effective strategies, creation of innovative ideas, and exploration of relevant or alternate solutions • Utilising innovative and unique branding and press strategies for lifestyle and fashion companies resulting in a more powerful vision for their tone of voice to drive growth, branding and media attention Key Projects MINDFASHION.today– Founder: Mind behind identity, voice & dialogue • Developing a new experimental framework for fashion, drawing on various creative backgrounds, successful careers within Higher Education, Design, Psychology, Technology and Branding, and breadth of consultancy experience • Showing through a multiple-disciplinary lens and network how Fashion, when seen and valued as a language, can contribute to a powerful dialogue and understanding of society; • Challenging conventions and contributing to a more profound insight into relationships, identities and communities of today’s world of (fashion) design. FORZA FASHION HOUSE (FFH)– Co-Founder, Marketing, Communications Strategy & Business Development • Developing a space for the collaboration of many aspects of the Dutch fashion chain and managing all project phases from initial concept through to completion in line with required outcomes • Liaising effectively with partners, experts and mentors to form a robust professional network, in order to help empower the design-maker and fashion industry in a creative economy • Establishing, building and maintaining collaborations with partners and experts in the business, fashion and design industry Key Achievements: • Successfully co-developed the foundation of FFH, providing a platform to connect fashion and creativity to business and entrepreneurial development by bringing industry practices to fashion designers, following a new vision for design, production, retail, and education • Created the Business Development Program for FFH to teach new designers about key areas of the fashion business and skills on marketing, production, pricing along with bespoke business plan guidance • Attracted substantial PR and attention from media and the fashion industry through the creation, development and implementation of an effective branding and marketing strategy FASHIONCLASH – Community Marketing Strategy & Business/Concept Development • Addressing social issues in fashion and society (among others development plan Fashion Makes Sense for Provincie Limburg), proactively contributing to the well-being creative industry roles and delivering effective support to young designers to aid their entrepreneurial and knowledge development. • Devising, developing and executing innovative marketing events and projects designed to drive engagement with a broad audience and maximise revenue potential • Contributing to projects enabling young designers to develop, show and sell their work and become part of a greater network Key Achievements: • Supported the development and positioning of the business (specifically their future role) with a distinctive identity in the international media/fashion industry • Connected the business with Maastricht, sponsors and partners to deliver growth and transform them from a fashion festival into an influential fashion statement and renowned international platform for new talent Other Projects include: • Head Marketing Strategy, Project Management & Concept Development for Museumnacht Maastricht (2016, 2017 & 2018) • Consultant or Guest lecturer (mostly pro bono) for various cross-culture projects, products, businesses, institutes, and individuals (start-ups, designers or students) sharing my knowledge and expertise to allow their work, mind, idea or business to flourish (2009- now) • Brand and Community Strategy and Business Development social design label FabricAge (2016 – Date) • Project UAL, London College of Fashion on “Fashion Makes Sense” (2016 – 2017) • Brand and Community Development Blueprint for Harrow (2016 – 2017) • Brand and Community Strategy for Fashion, Maastricht (2016)

          2016

          Senior Manager – Marketing, Communications, PR & Concept Development

          Maastricht Marketing

          Nov 2009 - Mar 2016
          • Maastricht, Netherlands
          • Full Time
          • • Building a strong brand for the city and region with a distinctive identity and creating unity in presenting the city as a home while instilling pride as a tourist attraction and attractive business centre • Acquiring an in depth knowledge of communities’ feelings on Maastricht and using this to help create something allowing the city to stand out • Managing the branding and PR of the city of Maastricht and Euregion, including collaborating with partners, companies, agencies, cities and communities to develop over 100 projects, events and 25 branding concepts such as Magical Maastricht, TEFAF Maastricht and Summer in Maastricht Key Achievements: • Forged robust branding collaborations to strengthen the city and the region’s image of proud citizens, tourism and business growth resulting in Maastricht being voted most beloved city to live, visit, eat, shop and the number one City Trip of the Netherlands on several occasions • Strengthened the fashion and creative industry and linked education, culture, economy and various partners to position Maastricht as a unique fashion capital as part of a successful branding and community strategy for the multi-year program Fashion Maastricht, created by the municipality of Maastricht. Additionally, generated significant interest in Maastricht from the fashion community as a hub for designers and the wider creative industry with multiple international magazines publicising Maastricht as a City of Fashion & Creativity. • Launched the first dining experience in Maastricht through forming collaborations between competitors and grew the event from one restaurant week with 10 participants to a Maastricht Wine & Dine and taste Hospitality Experience with over 50 participants, tastemakers, bars and hotels generating circa €225k • Generated over €5m annually in media value (branding rights) from publications internationally for the city of Maastricht using a highly efficient PR approach despite an annual PR budget of only €7500

          2009

          Senior Manager – Marketing, Communications & PR

          GaiaZoo

          May 2008 - Sep 2009
          • Kerkrade, Netherlands
          • Full Time
          • Responsible for all aspects of the businesses PR, communications, and marketing strategies while collaborating with other key team members.

          2008

          Senior Manager – Marketing, Communications & PR

          MECC Maastricht

          Jan 2006 - Apr 2008
          • Maastricht, Netherlands
          • Full Time
          • Responsible for all aspects of the businesses PR, communications, and marketing strategies while collaborating with other key team members.

          Education

          2006

          B.Com Commercial Management - Marketing

          University of Applied Sciences Sittard

          Oct 2002 - Jan 2006
          • Sittard, Netherlands

          2002

          Pre and 1st Year Fashion Design

          Royal Academy of Fine Arts, Antwerp

          Oct 2000 - May 2002
          • Antwerp, Belgium