CUTTING THROUGH THE WORD WIDE WEB
A socially engaged polymath and futures literate with over 14 years’ experience in identity strategy, cross-cultural communications and transdisciplinary concept development, who is renowned for her unique language-(dis)solving attitude, regenerative mindset and phenomenon-based approach. A proven A-to-Z/Z-to-A track record of creating, leading, and implementing marketing strategies and holistic playgrounds to fuel the collective potential of art, design, culture and education. An all-round creative strategist as well as an online and offline connector, who stands for challenging traditional insights, reimagining storylines, and (re)valuing progress based on a ‘livewired’ framework. Naturally creative and continuously on the lookout to identify new perspectives and methods to build interactions while redefining conventions about the way we think, behave, and communicate as well as today’s direction of innovation and growth.
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“I love to explore the potential of today by imagining alternative futures for human endeavors. With an aptitude for questioning the status quo and identifying emerging issues of change, I empower identities, narratives and ecosystems, and turn energizing ideas into value-driven realities. Across borders, cultures, disciplines and industries."
Projects
- 100% HUMAN - Treat The Cause, Not The SymptomCRADLE TO CRAVE & QUICK FIX 2019 seems to be THE year of transformation and radical change. The finger of blame (or action) points in many directions, whether towards the government, the consumer, the industry or the happy few. One thing is for certain, everything that is seen as wrong in this world is 100% HUMAN. www.mindfashion.today/blog/100-human
- Are we Humans or Consumers?Based on my unique view on 'Human Innovation' , the power of language as well as a refreshing anticipatory perspective on progress and growth, I have had the honour to be invited as an (educational) speaker and/or guest lecturer at, among others, Het Nieuwe Instituut (Rotterdam), FASHIONCLASH Festival (Maastricht), MOOI Festival (Antwerp), Creative Futures, Women of Wearables, London College of Fashion (London) and Fashion Trends/Nottingham College. One of my favorites was the dialogue during MO
- SHOWCASE: art unites @ museum night maastrichtMUSEUM NIGHT MAASTRICHT (2016+2017+2018+2019) One night, 13 art venues, 130 artists, 125 performances, 17,500 m² of art, drinks, bites and beats. A night filled with eccentric contemporary art, valuable historical artefacts, mind-blowing performances, striking archaeological finds, cutting-edge video art and musical tunes in the heart of Maastricht. At a time seemingly defined by division, art is a language understood and embraced by many, with the ability to connect us all. Museum Night Maastri
- The Fashion Dialogue: A Clash of ValuesWith the creation, concept development, organisation and communication for The Fashion Dialogue I offered the stage to a multi-disciplinary [re]framework and voice for fashion by opening up a dialogue between experts in - among others - Fashion Design & Technology, Cultural Economics, Arts, Religion, Business History, Higher Education, and the Fashion Industry. Different visions, different values, different systems, different questions; will they clash or are we [humans] searching for the same
- CHALLENGE + NETWORK: human innovation in fashionRevealing the human nature of fashion. Although fashion is an exciting, creative and dynamic industry, it faces severe global environmental and social challenges. Fashion needs now more than ever its voice to express its identity. My objective and drive behind MINDFASHION.today is to educate others to understand the role of humans in choices of fashion consumption, design, production and disposal. As humans not only as consumers. And with this, transforming today’s fashion industry attitudes and
- INTERACT & SOCIAL AWARENESS: Fashion Makes SenseFashion matters, to our economy, to society, to art & creativity, and to each of us personally. Fashion is, besides a billion-dollar industry, the most immediate and intimate form of self-expression. BUT, it has its dark side: environmental impact, exploitation of workers, and impact on self-image. Fashion faces severe global environmental and social challenges, which will only be increasing. Janne created an innovative plan (2017) for FASHIONCLASH to develop ‘Fashion Makes Sense’ in collaborat
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Work history
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Creative Strategist, Cultural Marketing and Social Concept Development ExpertJUMP THE GAP
London, United KingdomFull Time
• Building vision and increasing awareness through creating collaborative solutions and connections between cultures, audiences, disciplines, ideas, and products
• Identifying client requirements while developing an A-to-Z ‘anticiplay’ approach to reveal the full potential of (non-profit) companies, knowledge institutes, and individuals
• Conducting comprehensive research to enable the execution of synergizing strategies and transformational experiences, and the exploration of alternate questions and future literacies
• Utilizing distinctive branding, communications and project strategies resulting in a more holistic vision for the development of identities, tone of voices, dialogues, and ecosystems
• Developing the required environment to enable collaboration – specifically within the cultural and creative industries - and managing all project phases from initial concept through to completion in line with required outcomes
• Addressing social issues within the context of technology, design and education, and delivering support to individuals, cultural institutes, and companies to aid their future development.
Key Projects:
• Founder and collective mind behind MINDFASHION.today (2017 – Date)
• Marketing Communications Strategy, Project Management & Creative Concept Development for Museum Night NL (2016 – Date)
• Brand Strategy and Business Consultancy for a new (virtual)design thinking framework/NDA (2019)
• Marketing Communications Strategy and Innovation Consultancy for a unique collaboration between the leading Dutch fashion platforms including State of Fashion, FASHIONCLASH, and M-ODE: Taskforce Fashion - NL (2019-Date)
• Development global high-end ‘Playescape’ leisure concept for client/NDA (2018 – realization 2020)
• Future Ecosystem Development Strategy and Cross-Counter Marketing for the international and interdisciplinary showcase platform and worldwide network: FASHIONCLASH (since 2010, focus 2016 & 2017) and its educational incubator FASHION HOUSE (2014 - 2017)
• Brand, Community Strategy and Business Development social design label FabricAge (2016 – 2018)
• Collaborative Project UAL, London College of Fashion on “Fashion Makes Sense” (2016 – 2017)
• Brand/Community Development Blueprint for a London Borough/NDA (2016 – 2017)
• Brand/Community Strategies & PR Concepts for Maastricht Marketing (2016 - 2017)
• Innovation consultant and guest lecturer for various interdisciplinary projects, products, businesses, institutes, and individuals (start-ups, designers and students) to allow their work, mind, idea and business to flourish (2016 - Date)
Key Tasks:
• Developing experimental (online) frameworks for design and innovation, drawing on various creative backgrounds and successful careers within Higher Education, Design, Technology, Psychology, Philosophy, and Communications
• Challenging conventions and contributing to a more profound insight into the relationships, identities and communities of today’s world through various projects, collaborations and educational platforms.
• Devising, developing and executing innovative marketing strategies and projects designed to drive engagement with a broad audience, maximize potential and contribute to well-being.
• Co-creating projects that enable future talent to develop and become part of a greater network.
• Providing platforms and innovation programs to connect creativity to socio-economic development, following a new vision for design, production, retail, and education.
• Liaising effectively with government, stakeholders, experts, agencies, and educators across borders, disciplines and industries to form self-sustaining communities, ecosystems and projects
M
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Senior Manager – Strategy, Marketing & Business DevelopmentMaastricht Marketing
- Maastricht, NetherlandsFull Time
• Building a strong brand for the city and region with a distinctive identity and creating unity in presenting the city as a home while instilling pride as a tourist attraction and attractive business centre
• Acquiring an in depth knowledge of communities’ feelings on Maastricht and using this to help create something allowing the city to stand out
• Managing the branding and PR of the city of Maastricht and Euregion, including collaborating with partners, companies, agencies, cities and communities to develop over 100 projects, events and 25 branding concepts such as Magical Maastricht, TEFAF Maastricht and Summer in Maastricht
Key Achievements:
• Forged robust branding collaborations to strengthen the city and the region’s image of proud citizens, tourism and business growth resulting in Maastricht being voted most beloved city to live, visit, eat, shop and the number one City Trip of the Netherlands on several occasions
• Strengthened the fashion and creative industry and linked education, culture, economy and various partners to position Maastricht as a unique fashion capital as part of a successful branding and community strategy for the multi-year program Fashion Maastricht, created by the municipality of Maastricht. Additionally, generated significant interest in Maastricht from the fashion community as a hub for designers and the wider creative industry with multiple international magazines publicising Maastricht as a City of Fashion & Creativity.
• Launched the first dining experience in Maastricht through forming collaborations between competitors and grew the event from one restaurant week with 10 participants to a Maastricht Wine & Dine and taste Hospitality Experience with over 50 participants, tastemakers, bars and hotels generating circa €225k
• Generated over €5m annually in media value (branding rights) from publications internationally for the city of Maastricht using a highly efficient PR approach despite an annual PR budget of only €7500
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Skills
- Branding
- Community Engagement
- Brand Creative Strategy
- Marketing Communications
- Cultural Awareness
- Social Awareness
- Research Insight
- Creative Leadership
- Concept Development
- Cognitive Science