Join The–Dots

Janne Baetsen

Marketing, Branding and Concept Development expert

  • Create New List
FollowUnfollow

Join our Pro Plan to message Janne

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Marketing Communications - Community Manager

Projects

Are you sure?

Do you really want to delete project CHALLENGE + NETWORK: psychology + fashion + language?

Are you sure?

Do you really want to delete project SHOWCASE + COMMUNITY: the future of fashion / international fashion platform?

Are you sure?

Do you really want to delete project COMMUNITY + SHOWCASE + EDUCATE: fashion house, a laboratory for talent and collaboration?

Are you sure?

Do you really want to delete project CHALLENGE: does fashion make sense @ london college of fashion?

Are you sure?

Do you really want to delete project SHOWCASE: art unites @ museum night maastricht?

Are you sure?

Do you really want to delete project COMMUNITY + BUSINESS: fabricage, using creativity to empower people ?

Are you sure?

Do you really want to delete project VOICE: showing the fashion identity of Maastricht ?

Are you sure?

Do you really want to delete project SOCIETY: my 9lives of society #badmovie #disrupted ?

Are you sure?

Do you really want to delete project CHALLENGE + COMMUNITY: back to the future ?

Are you sure?

Do you really want to delete project CHALLENGE + COMMUNITY: c3 diversity, creative london meets maastricht?

Are you sure?

Do you really want to delete project CHALLENGE + BUSINESS: the science of taste and health?

Are you sure?

Do you really want to delete project VOICE: spotlight on maastricht ?

Are you sure?

Do you really want to delete project COMMUNITY: meet the designer/industry?

Are you sure?

Do you really want to delete project CHALLENGE + BUSINESS: pick my brain, support of talent?

Are you sure?

Do you really want to delete project EDUCATE + BUSINESS: design vs production?

Are you sure?

Do you really want to delete project VOICE: marres and its senses?

Are you sure?

Do you really want to delete project CHALLENGE + COMMUNITY + BUSINESS: time to present, connect and inspire?

Are you sure?

Do you really want to delete project VOICE: it ain't much if it ain't.....?

Are you sure?

Do you really want to delete project SOCIETY: unselfie selfie me?

About me

WEAVING THE THREADS TOGETHER * Social identity & Community Language * A dedicated, dynamic and highly motivated professional combining over ten years of management experience in [challenging] marketing, branding, PR and concept development, with a proven track record of delivering successful, innovative strategies to drive engagement around startups, fashion, design, and lifestyle. Naturally creative and proactive with expertise in managing all project phases and the interpersonal and communication skills to build robust relationships internal and external parties at all levels. A natural online and offline connector as well as an all-round project manager, who stands for intensifying content, challenging marketing insights, redefining inspiration, and [re]valuing business. Renowned for a well-balanced EQ and IQ-driven personality and providing creativity in developing an influential voice that enables everyone involved to make an impact, drive growth and increase brand love and engagement.​ Commercially astute with strong business acumen, quickly grasps new concepts and ideas and with an aptitude for social innovation and research, passion for building empowering collaborations and community concepts, and a history of executing successful marketing strategies. "My creative approach—no matter the medium—is to find points of tension, engagement and social connection. For me, controversy isn’t about instigation, but rather, a way to connect with your audience. It’s a way to plant desire, awareness and meaning in their hearts and minds; a yearning to turn the page and learn more about an idea, design, product or event. Ultimately, it’s about creating energising dialogues that enable growth and turning exciting ideas into a socially valuable reality and identity.

Locked Pro Plan feature

Skills

  • Branding
  • Community Engagement
  • Brand Creative Strategy
  • Concept Develoment
  • Brand Storytelling
  • Social Media
  • PR
  • Marketing Communications
  • Project Management
  • Cultural Awareness

Work history

Currently

Marketing, Branding and Concept Development Expert

JUMP THE GAP

Apr 2016
  • London, United Kingdom
  • Freelance
  • • Building vision and increasing brand awareness through creating collaborative solutions between communities and products • Identifying client requirements and developing a personalised approach to targeted companies, knowledge institutes, and individuals • Conducting comprehensive research to enable the execution of effective strategies, creation of innovative ideas, and exploration of relevant or alternate solutions • Utilising innovative and unique branding and press strategies for lifestyle and fashion companies resulting in a more powerful vision for their tone of voice to drive growth, branding and media attention Key Projects FORZA FASHION HOUSE (FFH)– Co-Founder, Marketing, Communications Strategy & Business Development • Developing a space for the collaboration of many aspects of the Dutch fashion chain and managing all project phases from initial concept through to completion in line with required outcomes • Liaising effectively with partners, experts and mentors to form a robust professional network, in order to help empower the design-maker and fashion industry in a creative economy • Establishing, building and maintaining collaborations with partners and experts in the business, fashion and design industry Key Achievements: • Successfully co-developed the foundation of FFH, providing a platform to connect fashion and creativity to business and entrepreneurial development by bringing industry practices to fashion designers, following a new vision for design, production, retail, and education • Created the Business Development Program for FFH to teach new designers about key areas of the fashion business and skills on marketing, production, pricing along with bespoke business plan guidance • Attracted substantial PR and attention from media and the fashion industry through the creation, development and implementation of an effective branding and marketing strategy FASHIONCLASH – Marketing, Communications Strategy & Business Development • Addressing social issues in fashion, proactively contributing to the well-being creative industry roles and delivering effective support to young designers to aid their entrepreneurial and knowledge development • Devising, developing and executing innovative marketing events and projects designed to drive engagement with a broad audience and maximise revenue potential • Contributing to projects enabling young designers to develop, show and sell their work and become part of a greater network through organising events to challenge fashion and wider society Key Achievements: • Successfully positioned the business with a distinctive identity in the international media/fashion industry as Top 10 independent Fashion Weeks worldwide • Connected the business with Maastricht and partners to deliver growth and transform them from a fashion festival into an influential fashion statement and renowned international platform for new talent Other Projects include: • Positioned various Food, Lifestyle and Culture projects, products, events and companies leading visitor and/or sales increases by forming partnerships, creating culinary and cultural traditions and contributing to food, health and social projects (2016 – Date) • Attracted 4000+ visitors to Museum Night Maastricht in year one and two, including international students, by creating branding and marketing strategies and positioning the event as a connector for all art venues. Established its reputation as an annual highlight for Maastricht known as the night to explore the cultural capital, inspiring youths and students to visit the museums of Maastricht also after the Museum Night (2016 - Date) • Generated high-end publicity for various lifestyle clients (2016 – Date) • Brand and Community Strategy and Business Development social design label FabricAge (2016 – Date) • Project UAL, London College of Fashion on “Fashion Makes Sense” (2016 – 2017) • Brand and Community Development Blueprint for Harrow (2016 – 2017) • Brand and Community Strategy for Fashion, Maastricht (2016) • Brand and Community Strategies & Concepts for Maastricht Marketing (2016)

2016

Senior Manager – Marketing, Communications, PR & Concept Development

Maastricht Marketing

Nov 2009 - Mar 2016
  • Maastricht, Netherlands
  • Full Time
  • • Building a strong brand for the city and region with a distinctive identity and creating unity in presenting the city as a home while instilling pride as a tourist attraction and attractive business centre • Acquiring an in depth knowledge of communities’ feelings on Maastricht and using this to help create something allowing the city to stand out • Managing the branding and PR of the city of Maastricht and Euregion, including collaborating with partners, companies, agencies, cities and communities to develop over 100 projects, events and 25 branding concepts such as Magical Maastricht, TEFAF Maastricht and Summer in Maastricht Key Achievements: • Forged robust branding collaborations to strengthen the city and the region’s image of proud citizens, tourism and business growth resulting in Maastricht being voted most beloved city to live, visit, eat, shop and the number one City Trip of the Netherlands on several occasions • Strengthened the fashion and creative industry and linked education, culture, economy and various partners to position Maastricht as a unique fashion capital as part of a successful branding and community strategy for the multi-year program Fashion Maastricht, created by the municipality of Maastricht. Additionally, generated significant interest in Maastricht from the fashion community as a hub for designers and the wider creative industry with multiple international magazines publicising Maastricht as a City of Fashion & Creativity. • Launched the first dining experience in Maastricht through forming collaborations between competitors and grew the event from one restaurant week with 10 participants to a Maastricht Wine & Dine and taste Hospitality Experience with over 50 participants, tastemakers, bars and hotels generating circa €225k • Generated over €5m annually in media value (branding rights) from publications internationally for the city of Maastricht using a highly efficient PR approach despite an annual PR budget of only €7500

2009

Senior Manager – Marketing, Communications & PR

GaiaZoo

May 2008 - Sep 2009
  • Kerkrade, Netherlands
  • Full Time
  • Responsible for all aspects of the businesses PR, communications, and marketing strategies while collaborating with other key team members.

2008

Senior Manager – Marketing, Communications & PR

MECC Maastricht

Jan 2006 - Apr 2008
  • Maastricht, Netherlands
  • Full Time
  • Responsible for all aspects of the businesses PR, communications, and marketing strategies while collaborating with other key team members.

Education

2006

B.Com Commercial Management - Marketing

University of Applied Sciences Sittard

Oct 2002 - Jan 2006
  • Sittard, Netherlands

2002

Pre and 1st Year Fashion Design

Royal Academy of Fine Arts, Antwerp

Oct 2000 - May 2002
  • Antwerp, Belgium