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SHOWCASE: art unites @ museum night maastricht

MUSEUM NIGHT MAASTRICHT (2016+2017)
One night, 13 art venues, 130 artists, 125 performances, 17,500 m² of art, drinks, bites and beats.
A night filled with eccentric contemporary art, valuable historical artefacts, mind-blowing performances, striking archaeological finds, cutting-edge video art and musical tunes in the heart of Maastricht.
At a time seemingly defined by division, art is a language understood and embraced by many, with the ability to connect us all. Museum Night Maastricht is for young and old, for epicureans and art lovers, for worldly Maastricht residents and borderless Europeans, for early birds and night owls. More than 4,000 museum connoisseurs were able to enjoy their favourite museums by night and new visitors, including many students and young people, flocked to Museum Night Maastricht en masse.
I had the honour to coordinate and launch this succesfull one-of-a-kind, Maastricht-by-night art experience in 2016 and 2017.

Project Tags

  • event marketing
  • Concept Development
  • Branding
  • marketing
  • project coordination
  • Social Media Marketing
  • marketing strategy
  • Audience engagement
  • branding, culture, centre, arts
  • PR

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