Although fashion is an exciting, creative and dynamic industry, it faces severe global environmental and social challenges. Fashion needs now more than ever its voice to express its identity. Janne: " My objective is to educate others to understand the power of mind in choices of fashion consumption, design, production and disposal. As humans not only as consumers. And with this, transforming today’s fashion industry attitudes and issues such as consumer behaviour, body image, environment, health, self-esteem, diversity and creativity, into ones that are environmentally conscious and mindful of sustainability issues.