Project produced whilst at Kin.
Kin were approached by the Chaloub group to develop a family of characters to use in their new store Level Kids in Abu Dhabi. At the entrance to the store there is also a 10 meter digital screen posing as a window into the sea, complete with sea creatures with their own characters and behaviours.
In the central atrium of the store, columns run up through the space clad in high resolution LED video panels, creating a giant canvas of moving colour and light. This is where the theme of the store (sea, land and sky) is illustrated as a whole. On the ground floor we created another underwater world, with fish and jellyfish appearing to swim seamlessly across the columns. As we move up to the first floor, new characters are introduced onto the land. Henry the Hare hops from rock to rock as butterflies flutter around. On the second floor the pillars reach up into the sky with flocks of birds swooping through the clouds.
Companies
Kin
- Design
