I am a London based Creative Producer with 9 years experience creating innovative experiential events, activations, digital interactives, retail experiences and exhibitions for brands and cultural institutions. I have a passion for combining new technologies and platforms to create inventive strategic solutions to briefs. Always ensuring the user is front and centre within the experience.
Over the years I have worked with many high profile brands and institutions. Creating experiential events and activations for clients such as Nike, Samsung & Three, Microsoft, ASICS, Mini and Barclaycard. Alongside this I have also created immersive and engaging interactives for The Design Museum, The Science Museum, Imperial War Museum and the Eden project.
When not producing you can find me at my pottery studio in South London.
Projects
- XBOX Series X - LaunchThe new Xbox Series X is the world’s most powerful console, and Microsoft wanted to announce it to the world with an event that matched its incredible capabilities. So we hosted an epic virtual event that let fans be part of the launch and experience its power. We built a 3.6-meter-high monolithic structure, inspired by the console itself, on a rooftop in central London. The structure was front and centre during a six-hour broadcast counting down to the console’s release on YouTube show XBOX ON.
- ASICS - Eternal RunProject produced at UNIT9. UNIT9 partnered with Edelman and ASICS to launch GlideRide, the latest advance running shoe from ASICS. To demonstrate how the shoes work, we invited athletes from all over the world to participate in a unique race without a finish line, pitting them against themselves rather than each other. Athletes from all over the world were invited to Salt Lake City in Utah and then transported out to the Bonneville Salt Flats with no idea what to expect. As the sun rose they s
- Imperial War Museum - DX17Project produced whilst at Kin. To commemorate Duxford’s centenary, IWM commissioned sound artist Nick Ryan to create a site specific sound sculpture. The core concept was to use light to transmit archival audio recordings of people’s memories of Duxford airbase. Kin were brought on as collaborators to design, produce and install the sculpture, and technology. One hundred lights lay underneath the plane’s fabric surface and innovative use of custom electronics allowEd each light to transmit it’s
- Mini Electric: ElectrCity MuralProject produced at UNIT9. Mini wanted to celebrate the global launch of the Mini Cooper SE, the first all-electric Mini on the market. So UNIT9 partnered with 180 Kingsday to build the ElectriCity, an interactive mural powered by touch and the technology itself. Working with Franky Sticks we created the mural with conductive paint responsive to human touch. We designed “hot spots” within the mural that lit up, animated (with the help of projectors), and played sound effects when people touche
- London Transport Museum - ConnectionsProject produced whilst at Kin. Kin were asked to take twelve transport case studies identified by the Centre for Advanced Spatial Analysis and develop them into a live projection map of the London transport system. Working with CASA’s data feed we created a piece of software that can track and display London’s extensive transport network in real time. We developed visuals to tell the twelve stories of how the network connects. These are projected onto the large scale map in the central atrium o
- RAF Museum - First to the FutureProject produced whilst at Kin. Working with the RAF Museum Kin created a range of interactives exhibitions for the new First to the Future gallery. The Debate Space is a four meter wide touch sensitive table. Nine overhead projectors show content on the table and work together to create a giant interactive surface that acts as a forum for evidence gathering, conversation, and debate. Launching with the topics of drone warfare and the use of artificial intelligence, the table helps groups of st
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Projects credited in
- London College of fashion ShowsThroughout my time working with Kin, I was the project lead on work with London College of Fashion. We worked closely with the college to design and build exhibitions, graduate shows, catwalks and award ceremonies. I was mostly in charge of client relations, concept generation and development, budgets, design, build and installation. Over the years we created some impactful and challenging installation pieces. From concealed two-mirror light boxes for displaying students’ work, sound interacti
- The Design Museum – CaptionsI designed an app for the Design Museum permanent collection. Three displays of iconic products from the manufacturers Sony, Apple and Braun needed to be captioned elegantly to allow the objects to be displayed at their best. I created a simple silhouette system to navigate the object display and used large type to create clear and legible captions. This project was created whilst at Kin.
- Future Cities CatapultThe Urban Innovation Centre is the new base of the Future Cities Catapult, an organisation that brings businesses together with urban planners to create new innovations in the way cities work. The exhibition space showcases Future Cities' projects and goals, taking as its inspiration the evolving and fragmented nature of cities. It is designed as a flexible environment that can adapt to accommodate the Catapults' changing requirements. This project was created whilst at Kin.
- Re-Think InteractiveThe Re:Think voting interactive was designed in collaboration with the NMM team and Plaid, for the museum’s new hands-on visitor participation space. The interactive asks visitors how they prefer to interact with exhibitions, helping the museum to create more effective experiences in the future. A simple masked screen with buttons and crafted dynamic animations shows visitors the results. To combat any bias, answers are randomised to help create ‘clean’ data for the museum team. We also designed
- Debate TableIn order to engage Royal Air Force Museum visitors with controversial topics such as drone warfare and the use of artificial intelligence, we created the Debate Table. Content is projected onto the interactive surface, which acts as a forum for gathering evidence, conversation, and debate. The table has two modes. ‘Gallery Mode’ allows individual visitors to browse images and articles by themselves, and to contribute their thoughts through mini interactives. ‘Group Mode’ allows an RAFM employee
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Work history
Executive ProducerAmplify
London, United Kingdom
Senior Experiential ProducerUNIT9
London, United KingdomFull Time
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Skills
- Creative Production
- Interactive Installations
- Experiential Activations
- Creative Technology
- Production
- Events Production
- Advertising
- Creative Pitching
- Exhibitions
- Digital Production
Education
T
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BA (Hons) Visual CommunicationThe Glasgow School of Art
- Glasgow, United Kingdom
Awards
FWA of the dayFWA
FWA of the day for 'XBOX Series X: Power your dreams'D&AD pencilD&AD
D&AD Pencil in the category of 'Use of Events and Stunts' for ASICS Eternal Run.+ Show more