ASICS - Eternal Run
Project produced at UNIT9.
UNIT9 partnered with Edelman and ASICS to launch GlideRide, the latest advance running shoe from ASICS. To demonstrate how the shoes work, we invited athletes from all over the world to participate in a unique race without a finish line, pitting them against themselves rather than each other.
Athletes from all over the world were invited to Salt Lake City in Utah and then transported out to the Bonneville Salt Flats with no idea what to expect. As the sun rose they set out upon the epic landscape, running only against their own mind and body. Meanwhile at base camp, press and sports scientists observed and evaluated each of the athlete’s positions and pace on interactive screens. A baseline pace had been initially set for each athlete and they had three opportunities to drop below that pace before being called back by the race director.
Basecamp also facilitated the ASICS Analyser to evaluate run posture, presentations and information about the GlideRide product, refreshment bar, locker and changing facilities and telescopic and remote camera viewing of the race.
I was the Executive Producer on the project overseeing all event logistics, set design, technical development and race management. Whilst working with the directors ZCDC and the film crew as well as client and agency management.