XBOX Series X - Launch

  • Izzy Kertland
The new Xbox Series X is the world’s most powerful console, and Microsoft wanted to announce it to the world with an event that matched its incredible capabilities. So we hosted an epic virtual event that let fans be part of the launch and experience its power.
We built a 3.6-meter-high monolithic structure, inspired by the console itself, on a rooftop in central London. The structure was front and centre during a six-hour broadcast counting down to the console’s release on YouTube show XBOX ON.
During the livestream, the monolith came to life with incredible 3D animation, optical illusions, real-time holograms, and an immersive 3D soundtrack. We created pre-rendered, optically correct projection-mapped animation for multiple camera angles. And in addition, we projected content into the air to create volumetric light beams that were virtually mapped in real-time with the same content overlaid.
The structure also served as a platform for social interaction. People could influence the monolith in real-time on Twitch, adding comments, answering questions, reacting with Twitch emotes, and more for a chances to win a Series X and see their name in holographic glory.
Working tirelessly over a 6 week period we created an audio/visual show like no other for an audience of millions. As Executive Producer on the project I oversaw the entirety of the project from technical development, content creation to event/shoot and client management all during very strict COVID restrictions