Chanel No. 5 L'eau

  • Alison Scorgie
Some things only happen once. The big bang, the Beatles... or when Chanel re-launches the most famous fragrance in the world: Chanel No. 5 L'EAU. So how do you interest young women in their grandmother's fragrance? Simple. You know me, and you don't.

I was recruited to help Chanel democratise its image for youth. I helped cement the tagline and interactive campaign that began in the floral fields of Grasse in May and will build until Christmas 2016. For social media events, I suggested women take a selfie inside the giant iconic Chanel No. 5 bottle. Stay tuned for the film this fall.