Change 4 life. School Food Trust

  • Mick McCabe

When some pretty smart cookies discovered an insight which linked healthy meals to better brain activity among children I was asked to help communicate this. The resulting campaign created a phenomenal 66% rise in school dinner subscription and probably helped most kids become geniuses (ok maybe not). It got full marks from the client and I even got to speak to Suggs who was the Vo on the radio campaign.