Mick McCabe
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Mick McCabe

Creative Copywriter Creative LeadNewcastle upon Tyne, United Kingdom
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Mick McCabe
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Mick McCabe

Creative Copywriter Creative LeadNewcastle upon Tyne, United Kingdom
About me
I’m an ideas driven conceptual creative copywriter with over 20 years of experience working in major award-winning agencies working at the highest level. Here is my story... After being mentored by a Senior Art Director from Lowe-Howard-Spink I began my advertising career way back in 1994 at Saatchi & Saatchi London (such a name-dropper). Moved back to my native Newcastle upon Tyne then up to Scotland to work on Toyota (there I go again) then back to Newcastle (which is where I'm currently based). Accounts I've worked on include (brace yourself for more name-dropping): Conservative Party - COI - Co-op - Berghaus - BT - Apple Music - EE - Newcastle Building Society - True Potential Investor - Balance - Hammerite - IKEA - NHS - One North East - Pampers - Toyota - DFDS Seaways. I've also picked up a few awards along the way, including: Creative Circle Awards, Scottish Advertising Awards, Roses Awards, New York Festivals, Campaign Direct, Aerial Radio Advertising Awards, IPA Best of Health, PM Society and Fresh Awards. I hope to pick up lots more.
Projects
  • Myprotein confectionary launch
    Myprotein confectionary launchCampaign ran across digital, banners, email and social.
  • Myprotein Hello normal we've missed you
    Myprotein Hello normal we've missed you
  • COI. DWP.
    COI. DWP.I never thought I would work for the Government but when the Central Office of Information (COI) offered the chance to pitch for a project I was delighted to be involved. The ad was to encourage employers to make small changes to help their disabled employees feel more comfortable at work. And the COI were so comfortable working with us they put the agency on their roster.
  • Change 4 life. School Food Trust
    Change 4 life. School Food TrustWhen some pretty smart cookies discovered an insight which linked healthy meals to better brain activity among children I was asked to help communicate this. The resulting campaign created a phenomenal 66% rise in school dinner subscription and probably helped most kids become geniuses (ok maybe not). It got full marks from the client and I even got to speak to Suggs who was the Vo on the radio campaign.
  • BT. Be There.
    BT. Be There.
  • Sun Safety on Site
    Sun Safety on SiteHealth and sun safety. " The world's first UV reactive poster. " When HHS Hire and Cancer Research UK, asked us to help them raise awareness of the dangers of skin cancer within the construction industry, we jumped at the opportunity, then got straight to work looking at the facts. “Whoa, that’s shocking” was our initial reaction when we read the brief which was uncomfortably crammed with horrifying stats about high levels of skin cancer deaths among construction workers. When stark facts kno
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Work history
    VCCP logo
    VCCP logo
    Senior CopywriterVCCP
     - London, United KingdomFull Time
    Wunderman Thompson logo
    Wunderman Thompson logo
    Freelance CopywriterWunderman Thompson
     - London, United KingdomFreelance
    Working on Apple Music, EE and BT.
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Skills
  • Marketing
  • Marketing Campaigns
  • Ad Campaigns
  • Ad Concept
  • Ad Copywriting
  • Creative Advertising
  • Ambient Campaigns
  • Radio Campaigns