Changing the Rosé conversation

We worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. In addition to concepting, designing, and producing the packaging for the product, we worked with the marketing team to alleviate potential communication challenges inherent to launching an innovative product that consumers are not familiar with. From headlines to visual hierarchy, we created a strategic and disruptive creative platform that harnessed the momentum of rosé and engaged an LDA millennial+ audience off-premise.