Projects
- 21 Seeds — Girls call the shotsWe worked with women-owned business 21 SEEDS to help them launch their fresh fruit infused craft tequila in three delicious flavors: cucumber jalapeño, grapefruit hibiscus, and valencia orange. Our in-house artists hand illustrated patterns and flavor profiles that complement the clean lines of the glass bottle, while textured paper for the label enhances the tactile experience. We also designed a website with a lookbook feel that supports the packaging and showcases 21 SEEDS as a growing lifest
- Local coffee goes nationalEsselon, an iconic local café and coffee roastery, came to us for a brand refresh and new packaging design. We drew on the Western Massachusetts landscape to craft a clean and refined look and feel that features the beautiful Seven Sisters mountain range. As a much-loved coffee roastery, Esselon is respected for their Fair Trade practices and commitment to quality. Through this brand refresh, we celebrated Esselon’s local roots and elevated their verbal and visual identity to speak to a national
- Building the Berkshire MovementWe partnered with 1Berkshire (the official economic development organization of Berkshire County) to develop an identity for the Berkshire Flyer, a new weekend train service between New York City and the Berkshires. Our creative brands the Berkshire Flyer as a catalyst of influence and culture. It leverages a responsive logo mark built to adapt to seasonal promotions and other occasions, speaking to the momentum of the region and the train itself. The broader campaign rallies behind the Berkshir
- The art of New England winemakingBlack Birch Vineyard is a celebrated winery located in Hatfield, Massachusetts. With 19,000 vines across 12 acres of rich Connecticut River Valley soil, the Black Birch team produces exemplary, award-winning wine. To emphasize their commitment to artistry, we designed a die-cut label for their bottles that reveals the silhouette of a black birch tree with negative space to reflect the wine’s hand-craftsmanship. We also brought the local winemakers’ stories to life through a website redesign, pho
- Changing the Rosé conversationWe worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. In addition to concepting, designing, and producing the packaging for the product, we worked with the marketing team to alleviate potential communication challenges inherent to launching an innovative product that consumers are not familiar with. From headlines to visual hierarchy, we created a strategic and disruptive creative platform that harnessed the momentum of rosé and engaged an LDA millenn
- Insa Cannabis — live your worldWe partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. Our work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. We also built a complete packaging system for over 100 unique SKUs that considered consumer navigation and that created an emotional, tactile experience specific to each product. Distinctive canvases painted by our in-house
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