The art of New England winemaking

Black Birch Vineyard is a celebrated winery located in Hatfield, Massachusetts. With 19,000 vines across 12 acres of rich Connecticut River Valley soil, the Black Birch team produces exemplary, award-winning wine. To emphasize their commitment to artistry, we designed a die-cut label for their bottles that reveals the silhouette of a black birch tree with negative space to reflect the wine’s hand-craftsmanship. We also brought the local winemakers’ stories to life through a website redesign, photography, and a dynamic social media presence.